Job Description
B2B Lead Generation Partner (Healthcare / Executive-Level Outreach)
Overview
We are seeking a U.S.-based freelancer or small agency that specializes in B2B outbound lead generation to support an omni-channel implementation focused on generating qualified executive-level meetings for Membership Experience®.
We are a highly digitally savvy organization. We are not looking for strategy decks or conceptual planning. We are looking for proven operators who excel at execution.
This engagement is intended to begin immediately, with an initial campaign launch scheduled for February 16.
Who We Are Targeting
Our initial rollout will focus on:
CEOs of healthcare trade associations
Organizations with 500+ members
High-value, relationship-driven executive outreach (not transactional sales)
Scope of Work
We are evaluating partners across three outbound lead generation channels and strongly prefer a turnkey solution across all of them.
1. LinkedIn Outreach (Relationship-Driven)
Modern, next-generation LinkedIn outreach
Leveraging Nicholas Webb’s profile (18,000+ connections)
Messaging must feel peer-to-peer, not sales-driven
Focused on meeting generation, credibility, and trust
Experience working with industry authorities or thought leaders is a strong plus
2. Turnkey Outbound Email Program
This must be fully managed by the vendor and include:
Database development and list building
Email infrastructure setup and ownership
Email server management
Deliverability management
Campaign execution and reporting
Our internal team will engage only after a prospect has expressed interest in scheduling a meeting.
3. Outbound Appointment Setting (Phone)
U.S.-based, English-first team
Proven experience with executive-level B2B appointment setting
Comfortable engaging senior healthcare leaders
Quality conversations, not volume dialing
What We’re Looking For:
U.S.-based freelancer or small agency
Strong preference for turnkey ownership (we do not want to manage tools, platforms, or infrastructure)
No punitive setup fees
No long-term contractual lock-in
Proven experience with executive-level B2B campaigns
Healthcare or complex B2B experience strongly preferred
Lean, capable teams not bloated agencies
We move quickly, we know what we want, and we value partners who do the same.
What to Include in Your Proposal, please include the following:
Brief overview of your firm or practice
Description of your turnkey outbound process
Experience with LinkedIn-based executive outreach
High-level overview of your email infrastructure and deliverability approach
Experience running executive-level B2B campaigns
Short use-case examples or summaries of similar work
Proposed pricing model and ongoing management fees
Confirmation that services are delivered by a U.S.-based team
Partnership Mindset
We have partners who have worked with us for decades and have received millions of dollars in referred business across our broader ecosystem. When vendors perform, we build long-term relationships.
Next Steps
After internal review, selected candidates will be invited to a follow-up phone discussion.
This RFP is confidential and may not be disclosed to any third party without express permission.
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