Job Description
About the position
- Responsibilities
- The primary marketing liaison with sales vice presidents and managing directors across the APAC region.
- Responsible for strategic planning, execution, and oversight of all field marketing and account-based marketing (ABM) programs to drive awareness and demand generation across all sales segments and key verticals.
- Report quarterly on campaign contribution, effectiveness and ROI.
- Collaborate with sales leaders and their regional teams to develop and implement campaigns and programs aimed at building sales funnel and winning business.
- Work closely with the shared services team in EMEA and leverage content and campaigns as relevant for APAC's focus.
- Develop a pipeline of reference and case studies across APAC.
- Leverage US and EMEA produced content as relevant and create specific APAC content particularly for the Federal Government in Australia.
- Ensure the two English APAC web domains and the Japanese web domain have relevant and fresh content to use in awareness, outreach and engagement campaigns.
- Manage key external marketing agencies and develop strong relationships built on trust.
- Manage discretionary and ABM budgets as well relevant agency retainers.
- Ensure legal compliance processes are followed by all team members, with privacy, copy, event nomination and opt-in/spam rules are adhered to.
- Requirements
- Bachelor's degree or four or more years of work experience.
- Eight or more years of experience in a B2B Marketing function in a multinational technology company.
- Eight or more year leading a regional APAC marketing team.
- Broad marketing expertise, preferably in a field-facing or strategic marketing role.
- In-depth knowledge of international markets, emerging global technology trends, and issues in the Enterprise (pan APAC) and Public Sector (Australia only) segments.
- Talent for crafting customer-focused value propositions for vertical markets like Banking & Finance, Manufacturing, Health & Pharmaceutical and the Public Sector.
- Solid understanding of current digital/online/offline marketing concepts, strategies, and best practices.
- Nice-to-haves
- MBA or Masters Degree.
- One or more relevant Marketing Certification or training.
- Leadership skills, ideally with experience leading a virtual/international team.
- Experience coaching and developing teams to perform at their best as they strive to meet objectives, and have some fun along the way.
- Ability to create and implement strategic plans.
- Excellent organizational, interpersonal, presentation, oral, and written communication skills; track record of building relationships and credibility with leaders across the organization.
- Strong analytical skills and data-driven thinking.
- Benefits
- Hybrid work environment with defined work location including work from home and assigned office days.
- Scheduled Weekly Hours: 38.
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