Job Description
About the position
- Responsibilities
- Monitor, measure, train, coach and motivate team members to effectively engage with consumers, patient organizations, partners, and other stakeholders.
- Responsible for the creation and delivery of performance reviews and overall development of the Consumer and Service Marketing team.
- Manage the overall consumer marketing strategy including building integrated marketing campaigns both online and offline, while also guiding the implementation.
- Responsible for the overall service marketing strategy including Coloplast Professional and Coloplast Care along with the responsibility for the Shop Coloplast website and online strategy.
- Provide annual business planning for the Consumer and Service Marketing team and strategy.
- Report generation and analysis to both local and global management.
- Manage the development of consumer marketing materials including brochures, labels and kits.
- Manage the development of Coloplast Professional marketing materials.
- Manage the development of the Coloplast Care program including the addition of mental health services.
- Manage the Shop Coloplast website along with online marketing strategy.
- Monitor and analyze conversion rates, site traffic, provide insights on customer behaviour.
- Create and execute online email campaigns and organic media related to ShopColoplast.
- Work with all departments to ensure integration and optimal performance.
- Continue to enhance online shopping experience.
- Conduct regular team meetings, one on one dialogue, coaching, training which support the professional development of the team.
- Act as the Consumer and Service Marketing subject matter expert (SME) for collaboration with other departments and globally.
- Provide leadership presence throughout the department to effectively influence results, manage and report on performance of all campaigns and assess against goals (KPIs).
- Ensure team members are accountable to the Coloplast mission, policy and procedures.
- Assess competencies and implement ongoing training and development programs to continuously drive successful business results.
- Member of the Coloplast Canada Management Team; Any additional tasks as assigned.
- Requirements
- 4+ years working experience in consumer marketing with key digital marketing experience (Google/Social Media. B2B, B2C).
- University Bachelor's Degree required; MBA preferred.
- Highly structured approach to work with attention to detail and proper documentation of work-related activities.
- Ability to effectively communicate with all levels of management while always demonstrating professionalism.
- Healthcare marketing experience is preferred.
- Benefits
- Comprehensive medical, dental, and vision insurance plans.
- Access to company sponsored wellness programs and mental health resources.
- Paid leave of absence for qualifying events.
- Generous paid parental leave for both birthing and non-birthing parents.
- A competitive 401(k) plan with company match that vest immediately.
- Financial planning services to help you secure your future.
- Corporate discount programs for goods and services.
- Generous paid time off, flexible work hours, and flexible work arrangement options.
- Opportunities for continuous learning and career advancement through training programs, mentorship, and tuition reimbursement.
- Recognition programs to celebrate achievements and contributions.
- A supportive work environment where everyone feels valued.
- Sustainability strategy that outlines our ambitions for how to run our company in a more sustainable way.
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