Job Description
Social Media, Marketing & Website Manager (Part-Time, Remote)
About Us
L Wallace NP & Associates is a premium emotional health and wellness practice specializing in concierge psychiatry, therapy intensives, and emotional strategy for high-achieving professionals. We’re transitioning from insurance-based therapy to serving primarily self-pay clients seeking rapid, transformative results.
Role Overview
We are seeking a Social Media, Marketing & Website Manager with proven skills in SEO, paid digital advertising, and Squarespace website management to help us attract self-paying clients and grow our premium service offerings. This role is part-time (10–15 hours/week to start) with potential to expand as our marketing scales.
Responsibilities
Social Media Management
Develop and execute content strategy for Instagram, TikTok, LinkedIn
Manage scheduling, posting, and repurposing content (videos → reels, carousels, etc.)
Write compelling copy with strong calls-to-action (consultations, free downloads, program sign-ups)
Research hashtags and trends to maximize organic reach
SEO & Content Marketing
Perform keyword research and optimize website/blog for Google ranking
Ensure new content (articles, landing pages, service pages) is SEO-optimized
Track and report organic traffic growth, conversions, and search visibility
Paid Ads
Create and manage Google Ads, LinkedIn Ads, and Meta/Facebook Ads
Optimize campaigns for ROI and lead generation
Monitor ad spend, track conversions, and provide monthly reports
Website Management (Squarespace)
Maintain and update our Squarespace website (service pages, landing pages, blog posts, scheduling integrations)
Ensure website is mobile-friendly, fast-loading, and SEO-optimized
Create/update landing pages for programs, intensives, and special offers
Integrate booking links, forms, and lead magnets seamlessly
Monitor site analytics and suggest data-driven improvements
Qualifications
Proven experience in social media management, SEO, Squarespace website management, and paid ads
Strong copywriting and design skills with ability to match brand voice
Proficiency with Canva, CapCut, or similar design/editing tools
Skilled in Google Ads, LinkedIn Ads, and Meta Ads Manager
Hands-on experience with Squarespace CMS (editing layouts, forms, SEO settings, and integrations)
Knowledge of Google Analytics, Google Search Console, and conversion tracking
(Bonus) Experience working with healthcare, therapy, or coaching brands
Key Performance Indicators (KPIs)
Increase in website traffic from organic search (SEO)
Growth in social media engagement (follows, saves, shares, comments)
Number of qualified leads generated via ads and website
Improved ranking for targeted service-related keywords (e.g., “therapy intensives,” “emotional strategy”)
Conversion rate from ad clicks to booked consults (15-min calls or sessions)
Consistent delivery of monthly analytics/reporting with actionable recommendations
Hours & Pay
10–15 hours/week to start
Rate: $25–45/hr depending on experience (open to flat-rate packages for SEO + ads + Squarespace management)
Flexible hours, fully remote
How to Apply
Please submit:
A short introduction highlighting your experience with social media, SEO, Squarespace, and paid ads
Examples of websites, ad campaigns, or content you have managed
Your preferred hourly rate or package pricing
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