Job Description
Job Description:
- Responsibilities:
- Work collaboratively with digital demand generation team members and external digital agency partners to support both new and current paid social and programmatic display campaigns.
- Manage the marketing deliverable cycle including initial planning, project brief creation campaign implementation, ongoing monitoring, optimization, analysis and reporting.
- Manage day-to-day tactic execution of testing, tracking, reporting, campaign budgeting, ad copy optimizations, audience discovery, etc.
- Communicate and ensure best-in-class content publication & syndication standards are planned for and achieved.
- Act as systems lead for 3rd party publications.
- Understand and execute navigation of key customer portals for product content setup.
- Regularly update ad creative across display and social campaigns and analyze the performance of existing creative.
- Work to facilitate targeting updates to campaigns including custom segmentation such as audience uploads, ICP criteria and ABM list uploads.
- Work internally with key cross-functional stakeholders, other digital tactic teams, and marketing groups to ensure campaigns are running efficiently and effectively.
- Track and analyze paid spend levels, budgets, and campaign ROI.
- Communicate cross-functionally to ensure alignment with other execution teams.
- Provide updates on the status of projects to team leads.
- Manage approval workflows and ensure sign-off from internal teams. Experience:
- 2-3+ years of experience working on paid media campaigns on LinkedIn, Facebook and programmatic display channels.
- Experience working through content syndication platforms.
- Experience managing multiple channels/campaigns at one time.
- Experience working with paid social channels such as LinkedIn and Facebook; using lead generation and conversion-based campaign types.
- Experience working with ABM platforms such as RollWorks, Demandbase, etc.
- Experience analyzing and reporting on KPIs for numerous digital marketing channels.
- Experience working with vendors and supporting vendor relationships.
- Experience with Google Analytics.
- Experience with Microsoft Excel (macros, pivot tables, VBA, etc.) to do data analysis. Skills and Knowledge:
- Ability to work in a fast-paced environment, juggling multiple projects with varying deadlines, and multiple stakeholders and approvers.
- Highly collaborative and flexible.
- Growth mindset.
- Attention to detail with outstanding time management and project management skills.
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