Senior Marketing Strategist - V.P of Marketing

🌍 Remote, USA 💹 Full-time 🕐 Posted Recently

Job Description

Go-to-Market Strategy: Define the strategy for introducing new products to the market, including target audience identification, pricing, and distribution channels.
Positioning & Messaging: Craft compelling value propositions that differentiate the product in a crowded market and ensure consistency across all marketing channels.
Market Research & Analysis: Perform in-depth research to identify market trends, customer needs, pain points, and competitor activities.
Launch Coordination: Work cross-functionally with product management, sales, engineering, and external partners to manage the "big bang" new product launches and feature updates.
Sales Enablement: Develop sales tools and training materials, such as battlecards and product collateral, to empower the sales team to effectively sell the new product.
Campaign Management: Design and implement multi-channel marketing campaigns (digital, social, print) that drive demand, engagement, and retention.
Performance Tracking: Set key performance indicators (KPIs) and monitor launch success, adjusting strategies based on data analytics and customer feedback. Pragmatic Institute +6

Education: Bachelor’s degree in Marketing, Business, or a related field.
Experience: 3-5+ years of experience in product marketing, brand strategy, or launching new products, often within a B2B SaaS environment.
Strategic Thinking: Ability to see the "big picture" while managing the detailed, cross-functional implementation of the launch plan.
Analytical Skills: Proficiency in tracking performance metrics and using data from tools like Google Analytics and CRM software (e.g., Salesforce, HubSpot) to inform strategy.
Communication: Strong written and verbal communication skills, with a talent for storytelling.
Project Management: Ability to handle multiple projects simultaneously and meet strict deadlines. Pragmatic Institute +6

Entrepreneurial Mindset: Creative, proactive, and capable of working independently in a fast-paced environment.
Collaborative: A strong team player who can build relationships across different departments.
Customer-Centric: Passionate about understanding user needs and behaviors. Pragmatic Institute +4

Marketing Strategist vs. Marketing Manager: The strategist focuses on the why and how of the marketing plan, whereas the manager often handles the day-to-day operations and execution of those plans.
Marketing Strategist vs. Product Manager: The product manager decides what to build, while the marketing strategist focuses on how to sell it. Pragmatic Institute +4
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Show allA Marketing Strategist for a product launch is responsible for developing and executing the go-to-market (GTM) strategy, driving market awareness, and ensuring product adoption. They bridge the gap between product development, sales, and marketing to create a cohesive launch plan, specializing in product positioning, messaging, and competitive intelligence.

Pay: $117,961.40 - $250,000.00 per year