Job Description
For further inquiries regarding the following opportunity, please contact our Talent Specialists: Dipankar at 224 507 1264 Title: Salesforce Marketing Cloud Architect (Contract to Hire) - Remote Location: Remote Travel is required up to 25% Description Our client is seeking a Marketing Cloud Architect, to drive the ongoing operations of our CRM platform. The platform enables the work of multiple business teams and is a fundamental component of our Real Estate and Asset Management platform. What You Will Bring: Salesforce Marketing Cloud Delivery • Implement Salesforce Marketing Cloud (Engagement, Mobile Studio, Ad Studio, Account Engagement, Personalization, Journey Builder, Data Cloud) and it's related products for our CX, Marketing, and transactional messaging • Leads estimations and delivery plans for strategic Salesforce Marketing Cloud alongside a trusted Salesforce Partner • Design and build technical architecture artifacts to support the implementation plan for SFMC, including but not limited to integration diagrams, solution architecture diagrams, system interaction diagrams, etc. • Drive significant improvements in CX and Marketing communication effective through improved design, journey management, personalization, and integrated Salesforce experiences • Implement the product strategy, roadmaps, and capabilities for digital marketing experiences and communications. • Provide technical guidance and leadership to the SFMC delivery team and internal marketing stakeholders • Validate key functionalities, capabilities, and integrations with developers to ensure Accuracy and Effectiveness • Collaborate with cross-functional teams to ensure successful project delivery and optimization of marketing initiatives • Experience in developing Data Cloud Architecture and Data Model Setup • Familiarity with guidance on data transformation utilizing SF Data Cloud Tools • Partner and deliver on data ingestion and integrations in batch as well as API based integration • Provide guidance on continued calculated insights, formula field setup, segment creation and activation SFMC Development • Expertise in programming languages in SFMC: AMPScript, HTML, CSS, SSJS and/or JavaScript, SQL, and Query Studio • Familiar with Web Service integration languages (REST/SOAP) • Experience with Salesforce CRM, including Sales, Service, and Experience Cloud Experience in implementing automated solutions utilizing marketing cloud server-side javascript • Extensive experience with Marketing Cloud Studios & Builders, including Email Studio, Journey Buildfer, Content Builder, and Others • Hands on knowledge with Salesforce, including implementing declarative and programmatic functions • Hands on experience with data sources, APIs, and integration tools to ensure seamless data flow and accurate data management within the Salesforce data cloud ecosystem • Detailed understanding of the development of modules within Salesforce & SFMC and how those modules tie into a broader unified customer profile • Experience with data management and governance best practices including privacy and consent Stakeholder Management • Develop strong partnerships with Marketing Leadership, Technology Leadership, Product Management, and Salesforce engineers to ensure the SFMC always meets and exceeds the business needs • Oversee, Optimize, and manage Salesforce Marketing Cloud (Account Engagement, Engagement, Personalization, Data Cloud) products utilized by Leasing, Marketing, Communications, CX, Property Ops • Engage other Tech, Marketing, and Data platform teams in a continuous feedback loop • Maintain collaborative relationships with the Technology and Data teams • Manage delivery related communications with stakeholders, project managers, enablement, business and IT management, and end users Qualifications: • At least 5 years of experience in Salesforce Marketing Cloud implementation, configuration, and data migrations • Experience implementing at least 1 Data cloud project end to end • Excellent communication skills, with the ability to effectively collaborate with cross-functional teams and stakeholders • Strong leadership skills, with the ability to lead and mentor a team of SFMC developers • Strong organizational skills, can break complex topics into simple actionable messages • Sales Cloud, Service Cloud, Data Cloud, and Experience Cloud certifications are preferred • Marketing Cloud certifications are required. • Persuasive communication skills, cross-team collaboration, open and honest feedback, and interaction. • Able to work independently and transparently manage time and priorities. • A strong desire to continuously learn new skills inside and outside the Salesforce ecosystem. • Ability to fluidly code-switch between communication styles and vocabularies as context and audience dictates • Proven record of accomplishment of managing and motivating teams on the Salesforce Platform • Exceptional attention to detail Education Requirements • Salesforce Marketing Cloud Certifications Required Education Preferred: • Certified Systems Architect Preferred • Salesforce Application Architect Preferred • Salesforce Sales, Service, and experience Cloud consultant preferred Apply tot his job