Job Description
Note: The job is a remote job and is open to candidates in USA. BlackMask is a fast-growing men’s haircare brand built on TikTok. They are seeking a performance-focused TikTok Media Buyer to help scale paid acquisition across TikTok Shop, Shopify, and Amazon through strategic campaign management and optimization.
- Responsibilities
- Structure and scale TikTok website conversion campaigns
- Build and manage Spark Ad frameworks
- Deploy and optimise GMV Max campaigns
- Allocate budget based on performance
- Optimise toward CPA, MER, and contribution margin
- Launch and manage GMV Max campaigns
- Support and scale TikTok LIVE shopping sessions with paid traffic
- Balance LIVE push vs standard website campaigns
- Improve revenue velocity during LIVE events
- Analyse hook rate, hold rate, CTR, CVR
- Identify scalable UGC and brand content formats
- Provide structured performance feedback to creative team
- Build repeatable testing systems
- Develop structured testing roadmap
- Cut underperformers quickly
- Scale winners responsibly
- Provide data-backed scaling recommendations
- Skills
- 1+ year of full-time TikTok media buying
- Experience managing $50k–$100k+ monthly TikTok ad spend
- Experience scaling DTC brands doing several hundred thousand per month
- Direct experience with Spark Ads
- Direct experience with GMV Max
- Experience promoting GMV Max LIVE shopping
- Strong understanding of CAC, AOV, CVR, LTV
- Comfortable operating independently
- Beauty or personal care experience preferred
- Company Overview
- At BlackMask, we’re not just selling hair products, we’re redefining styling. It was founded in undefined, and is headquartered in , with a workforce of 2-10 employees. Its website is https://www.blackmaskproducts.com.
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