Job Description
Note: The job is a remote job and is open to candidates in USA. SMG - Service Management Group is a leading unified experience management provider, specializing in insights for multi-location consumer businesses. The SEO & Generative Search Manager will lead the SEO and generative search strategy, focusing on enhancing visibility and driving business impact through innovative AI-driven practices.
- Responsibilities
- Own and operationalize SMG’s end-to-end SEO and GEO strategy, increasing visibility across AI-driven discovery platforms and driving measurable pipeline impact
- Prioritize initiatives based on business impact, performance data, and strategic objectives
- Create and document scalable playbooks that embed AI-driven search best practices across Marketing
- Coach cross-functional partners on applying search insights and AI tools within their workflows
- Establish repeatable experimentation frameworks that position search as a continuous learning engine for the business
- Remain current on evolving search trends, algorithm updates, and AI-driven discovery environments
- Design and implement AI-enabled workflows, including prompt libraries, automation scripts, programmatic testing, and structured data processes
- Run structured, hypothesis-driven experimentation cycles to continuously improve SEO and GEO performance
- Translate emerging AI capabilities into scalable, repeatable systems
- Continuously test and refine AI-assisted optimization strategies to improve discoverability and performance
- Own keyword strategy, search intent mapping, and on-page optimization across solution, industry, and thought leadership content
- Partner with Marketing and Product Marketing to inform new content creation and re-optimization based on performance data and opportunity gaps
- Monitor and analyze content performance; identify opportunities to refresh, consolidate, re-optimize, or prune underperforming assets
- Implement and refine internal linking strategies, metadata enhancements, and structured data/schema markup
- Conduct regular technical audits to evaluate crawlability, indexing, and overall site health
- Partner with Marketing and Revenue Operations to ensure proper tracking, tagging, and attribution of organic performance
- Develop dashboards that connect organic visibility and traffic to MQLs, SQLs, and revenue impact
- Conduct quality assurance on site updates to maintain SEO best practices and prevent regression
- Skills
- Bachelor's degree or equivalent work experience required
- 3-5 years SEO experience with a demonstrated record of driving measurable organic growth, preferably within a B2B SaaS environment
- Advanced knowledge of technical SEO, including site architecture, crawl optimization, indexing, and structured data implementation
- Advanced knowledge of SEO and analytics platforms such as Ahrefs, SEMrush, Screaming Frog, GA4, and Google Search Console
- Advanced knowledge of data analysis and performance reporting, with the ability to connect SEO performance to business outcomes
- Demonstrated experience developing and executing generative search optimization and AI-driven search visibility strategies
- Demonstrated experience designing and iterating AI-enabled workflows that improve quality, efficiency, or strategic insight
- Demonstrated experience running structured test-and-learn cycles to continuously improve performance
- Demonstrated experience collaborating cross-functionally with Marketing, Product Marketing, Revenue Operations teams
- Familiarity with automation, scripting, or programmatic SEO approaches
- Experience driving organic growth within growth-stage SaaS organizations
- Background in experience management and/or customer experience
- Benefits
- Work hard, have fun environment – We work hard to deliver a fulfilling, exciting workplace environment for each SMG employee.
- Value-driven culture where we connect, collaborate & co-create.
- Remote-first company (fully remote).
- Unlimited PTO.
- Tech provided.
- Company Overview
- SMG delivers the future of Unified Experience Management®, empowering brands to engage customers and employees like never before. It was founded in 1991, and is headquartered in Hattiesburg, Mississippi, USA, with a workforce of 201-500 employees. Its website is http://www.smg.com.
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