[Remote] Livestream Strategist, TikTok Beauty

🌍 Remote, USA 💹 Full-time 🕐 Posted Recently

Job Description

Note: The job is a remote job and is open to candidates in USA. SuperOrdinary is a dynamic growth partner and marketplace expert in the beauty industry, seeking a highly creative and experienced Livestream Strategist to lead a new TikTok Beauty livestream series. The role involves developing strategy, managing content, and optimizing performance to engage the community and drive brand success on TikTok.

Develop and execute the overarching strategy for our new TikTok Beauty channel, encompassing both shoppable and non-shoppable content. Define the channel's unique identity, tone of voice, and content pillars to resonate with the target audience
Lead the end-to-end creation and launch of the TikTok account, including account setup, profile optimization, and initial content seeding
Generate innovative and engaging content ideas aligned with beauty trends and our brands’ objectives. Create, manage, and maintain a comprehensive content calendar, ensuring a consistent and diverse posting schedule
Develop and implement strategies to attract, grow, and retain a highly engaged community. Monitor comments and messages, leverage trends, and maximize events to foster meaningful interactions and drive fan engagement
Stay relentlessly up-to-date with the latest TikTok trends, features, and algorithms within the beauty industry. Proactively identify opportunities for creative content and strategic collaborations
Set clear goals and KPIs for channel growth and engagement. Monitor, analyze, and report on channel performance, using data-driven insights to refine strategy and optimize content
Supervise and guide a non-live content team, providing creative direction, feedback, and support to ensure consistent content quality and alignment with strategy
Establish a clear plan and timeline for building the account, setting ambitious yet achievable milestones for audience growth, engagement, and content performance

5+ years of experience in social media strategy, with a significant focus on TikTok
Proven experience launching and growing successful channels, particularly within the beauty or lifestyle sectors
Deep understanding of TikTok's platform, trends, features, and content best practices
Exceptional creativity and a strong eye for engaging, short-form video content
Demonstrated ability to develop and execute effective content strategies that drive community growth and engagement
Strong analytical skills with the ability to interpret data and translate insights into actionable strategies
Excellent communication, interpersonal, and leadership skills
Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities effectively
A passion for beauty and a finger on the pulse of the latest industry trends

SuperOrdinary is the distributor of coveted beauty and cosmetics brands. It was founded in 2017, and is headquartered in Los Angeles, California, USA, with a workforce of 501-1000 employees. Its website is https://superordinary.co.

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