Job Description
Note: The job is a remote job and is open to candidates in USA. Bluelight Consulting is a leading software consultancy dedicated to designing and developing innovative technology. They are seeking a Lead Digital Media Planner/Buyer to develop and execute comprehensive media strategies aligned with client goals, manage paid media campaigns, and optimize campaign performance. Responsibilities • Develop comprehensive media plans aligned with client goals and target audiences • Conduct in-depth research and analysis to identify optimal media channels and strategies • Determine budget allocation across channels based on performance and objectives • Stay abreast of emerging digital media trends, technologies, and AI integrations • Advise the New Business teams and Account teams on recommended budgets and media strategies during the pitch process • Oversee the execution of paid media campaigns across various platforms (e.g., Google Ads, social media platforms, programmatic display) • Manage relationships with external vendors responsible for day-to-day campaign management • Track key performance indicators (KPIs) such as leads, cost per acquisition (CPA), cost per lead (CPL), engagement rates, web traffic, and form fills • Analyze campaign performance data to identify areas for optimization and improvement. Generate regular reports on campaign performance and insights • Manage and allocate media budgets effectively across channels to maximize campaign performance • Maintain daily, weekly, and monthly budget pacing and ensure campaigns remain on schedule and within financial targets • Identify opportunities for cost-saving without compromising campaign effectiveness Skills • 4+ years of experience in media buying, preferably in an agency setting or with companies providing B2B services/recruiting to software development firms • Strong experience in paid media platforms (Google Ads, Meta Business Suite, LinkedIn Ads, programmatic platforms) • Proven track record of managing performance marketing campaigns with a focus on results • Proficiency in analytics and attribution tools (Google Analytics, Meta Ads Manager, third-party trackers, etc.) • Exceptional analytical and problem-solving skills • Excellent communication and interpersonal skills • Self-motivated, detail-oriented, and able to work independently and as part of a team • Proficiency with media buying and planning tools Benefits • Competitive salary and bonuses, including performance-based salary increases. • Generous paid-time-off policy • Flexible working hours • Work remotely • Continuing education, training, conferences • Company-sponsored coursework, exams, and certifications Company Overview • A Nearshore DevOps & Software Outsourcing company that helps startups, SaaS, and enterprises with cutting-edge solutions It was founded in 2019, and is headquartered in Sacramento, California, USA, with a workforce of 201-500 employees. Its website is Apply tot his job