Job Description
Note: The job is a remote job and is open to candidates in USA. PerfectServe is a company that offers Best in KLAS assets in clinical communications, scheduling, and patient engagement solutions. They are seeking a Director of Growth Marketing to own and scale demand, focusing on lead generation, nurturing, and conversion while driving marketing initiatives that enhance patient care and clinical workflows. Responsibilities • Lead the demand generation strategy and execution for the company, focusing on high-velocity lead generation, nurturing, and conversion. • Drive pipeline growth to exceed company targets, with direct accountability for 40% of total pipeline and 30% of bookings within this business line. • Build and optimize multi-channel campaigns — paid social, paid search, digital display, email nurture, and interactive content — that attract and convert high-intent buyers. • Manage budget allocation and pacing across channels to ensure consistent lead flow and cost efficiency. • Partner with Product and Content Marketing to develop clear, customer-first storytelling that speaks to the daily challenges of medical practices. • Position PerfectServe as the modern alternative to traditional call services, highlighting speed, simplicity, and cost predictability. • Test creative concepts, messaging angles, and offers frequently; monitor performance and adapt quickly based on results. • Collaborate with consultants and a paid media agency as the main marketing point of contact, guiding strategy, reviewing performance, and iterating on creative. • Track and optimize full-funnel metrics (MQL → SQL → Pipeline → ARR) to ensure strong conversion rates and healthy ROI. • Partner with Marketing Operations and Sales to ensure smooth handoffs, clean attribution, and accurate reporting. • Forecast and report on funnel performance, pipeline health, and contribution to company goals. • Identify bottlenecks in the buyer journey and implement data-driven experiments to improve efficiency. • Work hand-in-hand with Sales Leadership to align on lead quality, follow-up cadence, and feedback loops. • Coordinate with Product Marketing and Customer Success to ensure campaigns reflect real customer insights and outcomes. • Collaborate with the creative team to continuously evolve our messaging, visuals, and offers. • Work remotely with true flexibility: We've built our workflows around async communication using Slack and Asana. Skills • 5-7 years of experience in B2B demand generation, ideally within SaaS, healthcare, or other high-velocity growth environments. • Proven success in owning pipeline targets and managing high-volume, fast-moving funnels. • Strong analytical mindset and the ability to translate data into actionable marketing decisions. • Deep experience with digital advertising, campaign management, and performance optimization. • Familiarity with Salesforce, Pardot/Marketo, Google Analytics, and LinkedIn Campaign Manager. • Exceptional communication and storytelling skills — able to connect functional benefits to emotional drivers for clinicians and practice managers. • A curious, entrepreneurial mindset with a willingness to test, learn, and adapt quickly. Benefits • Remote first work environment • Health, Dental, Vision, Life and Disability Insurance options available day one. • 401K - with match and immediately vested. • 17 company holidays, 2 floating holidays plus competitive paid time off policy • Internal Advancement Opportunities Company Overview • PerfectServe offers intelligent voice and online and mobile clinical communication solutions for the healthcare industry. It was founded in 1997, and is headquartered in Knoxville, Tennessee, USA, with a workforce of 201-500 employees. Its website is Apply tot his job