Job Description
Note: The job is a remote job and is open to candidates in USA. Rosie's People is an early-stage AI and cyber intelligence company focusing on advanced solutions in cyber risk, compliance, and threat intelligence for high-stakes sectors. They are seeking a Demand Generation Manager to design and execute their early demand engine and support commercial growth by owning end-to-end demand generation activities across defined customer segments.
- Responsibilities
- Designing and executing a demand generation roadmap across priority sectors (e.g. financial services, fintech, regulated industries)
- Planning and running multi-channel campaigns (LinkedIn, email, webinars, reports, communities)
- Building and managing lead-nurture journeys for complex buying committees (CISO, risk, compliance, IT, innovation)
- Collaborating with leadership to define ICPs, personas, and core messaging
- Creating and repurposing cornerstone content into campaign-ready assets that support the sales cycle
- Setting up lightweight marketing operations, including tracking, basic lead scoring, and funnel reporting
- Experimenting with targeted, account-based motions for high-value prospects and partner ecosystems
- Testing, iterating, and sharing insights across marketing, sales, and product teams to refine GTM approach
- Skills
- 4+ years of experience in B2B SaaS demand generation or growth marketing
- Owned campaigns that generated measurable pipeline, not just leads
- Comfortable working hands-on with tools such as HubSpot (or similar), LinkedIn Ads, and basic analytics
- Can quickly grasp and communicate complex concepts in cybersecurity, AI, or risk/compliance
- Write clearly for both technical and executive audiences
- Thrive in early-stage or scaling environments with limited structure and high autonomy
- Experience in marketing into regulated industries (banking, payments, insurance, healthcare, critical infrastructure)
- Exposure to cybersecurity, threat intelligence, GRC, or risk quantification concepts
- Experience launching or scaling demand functions in early-stage B2B technology companies
- Company Overview
- We are an international Executive Leadership and People Operations Consultancy supporting leaders and businesses globally. It was founded in 2014, and is headquartered in London, GB, with a workforce of 2-10 employees. Its website is http://www.rosiespeople.com.
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