Job Description
Note: The job is a remote job and is open to candidates in USA. CrucialPoint is seeking an experienced Braze Retention Marketing Manager to and lead the technical execution of sophisticated email, push, and in-app messaging campaigns. This role blends strategic thinking with deep technical expertise in Braze and other enterprise level ESPs, ensuring our clients’ lifecycle marketing programs are flawlessly built, data-driven, and performance-optimized. Responsibilities • Architect and execute customer lifecycle campaigns across Braze (email, SMS, in-app, and push). • Develop and manage data integrations between Braze and client CRMs, CDPs, or analytics tools. • Design complex user journeys using Liquid logic, segmentation, and event triggers. • Collaborate with strategists and creatives to translate campaign ideas into technically sound executions. • Ensure deliverability best practices, including IP warming, domain authentication (SPF, DKIM, DMARC), and list hygiene. • Analyze campaign performance and generate actionable insights to optimize engagement and conversion. • Stay current on all product updates, integrations, and emerging marketing technology trends. Skills • Must have 2+ years of experience working with Braze • 3+ years of experience in email or lifecycle marketing, preferably in an agency environment. • Proven experience with Braze Canvas, Liquid scripting, and advanced segmentation logic. • Working knowledge of HTML/CSS for email templates and JavaScript for dynamic personalization (a plus). • Understanding of data flows and APIs between marketing platforms and CRMs. • Experience with A/B testing, deliverability optimization, and analytics dashboards. • Strong problem-solving and documentation skills. • Excellent communication and collaboration abilities across technical and creative teams. • Familiarity with other ESPs or marketing automation platforms (e.g., Klaviyo, SFMC, Eloqua). • Moderate understanding of SQL for audience queries. Company Overview • CrucialPoint specializes in email and SMS retention marketing, offering full-service email marketing and CRM services. It was founded in 2019, and is headquartered in Sandy, Utah, USA, with a workforce of 11-50 employees. Its website is Apply tot his job Apply tot his job