Job Description
Engagement Type: Ongoing / Long-term Contract
Hours: 15-25 hours/week to start (will grow)
The Role
Home services (landscaping, roofing, pool cleaning, etc.) – local lead gen focus
E-commerce (online courses/info products) – conversion-focused campaigns
B2B lead gen (consulting firms)
Your primary focus will be Google Ads (Search, Display, Performance Max), but we also need support with retargeting and brand awareness campaigns on Meta (Facebook/Instagram) and TikTok.
What You'll Do
Google Ads (70% of time)
Build, manage, and optimize Search, Display, and Performance Max campaigns
Manage geo-targeted campaigns across multiple markets with varying budgets
Implement and refine conversion tracking (calls, form fills, purchases)
Keyword research, negative keyword management, and ad copy testing
Monitor Quality Scores, impression share, and auction insights
Adjust bids and budgets based on seasonality and performance data
Configure conversion tracking to optimize smart bidding
Report on key metrics: CPC, cost per lead, cost per acquisition, ROAS
Meta & TikTok (30% of time)
Set up and manage retargeting campaigns (site visitors, video viewers, engaged users)
Create top-of-funnel brand awareness campaigns
Audience building and lookalike development
Creative testing and performance analysis
Coordinate with our team on creative assets
What We're Looking For
Must-Haves:
3+ years managing Google Ads accounts with $30K+/month in spend
Proven experience with local/regional campaigns (geo-targeting, call tracking)
Strong grasp of conversion tracking setup (GTM, GA4, call tracking platforms)
Experience with Meta Ads Manager (retargeting, prospecting, lookalikes)
Ability to communicate performance clearly—you'll interface with clients occasionally
Detail-oriented with strong spreadsheet/data skills
Based in a timezone that allows overlap with US business hours
Strong Pluses:
Experience with seasonal businesses
Home services or local service business experience
TikTok Ads experience
Familiarity with call tracking tools (CallRail, WhatConverts, etc.)
Experience optimizing for phone call conversions
Understanding of how to balance branding spend with direct response
Apply Now
Apply Now