Job Description
We’re looking for a sharp, experienced B2B digital content marketer to own and evolve our website and partner-facing content. This role sits at the intersection of content strategy, SEO, and conversion optimization.
You’ll work closely with our internal marketing lead to turn product knowledge, customer use cases, and partner initiatives into clear, high-performing content. We may pair you with a separate graphic designer—your focus is the words, structure, and performance.
This is not a volume blog-writing role. It’s about clarity, positioning, and driving real business outcomes.
Express Identification Products is an industrial manufacturer of identification products, with a focus on the warehousing, oil & gas, data center, and utility industries.
What You’ll Own
Website Content
- Create and optimize:
o Product pages
o Category pages
o Industry / use-case pages
o Homepage and key conversion pages
- Improve clarity, structure, and messaging for technical B2B buyers
- Refresh existing pages for SEO + conversion performance
Partner Program Content
- Landing pages and enablement content for:
o Reseller partners
o Referral partners
o Co-marketing initiatives
- Clear value propositions, use-case framing, and CTAs
SEO & CRO
- Keyword research and on-page SEO (not spammy, intent-driven)
- Improve:
o Page structure
o Headings and internal linking
o CTAs and conversion paths
- Collaborate on basic content performance tracking and iteration
Collaboration
- Work with a graphic designer when needed
- Translate internal inputs (sales, ops, leadership) into polished content
- Operate independently with light direction and clear goals
- Work with Google Ads buyer on keyword and landing page targeting
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What We’re Looking For
Must-Have
- 5+ years experience in B2B content marketing
- Strong SEO fundamentals (on-page, intent, structure)
- Experience writing for technical or industrial audiences
- Conversion-oriented mindset (not just traffic)
- Excellent written communication and editing skills
Nice-to-Have
- Manufacturing, industrial, or B2B ecommerce experience
- Experience updating existing websites (not just net-new content)
- Familiarity with Wordpress
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How We’ll Work
- 10–20 hours per week
- Clear priorities and weekly deliverables
- Long-term potential if it’s a good fit
Please include:
- 2–3 relevant writing samples (product pages, landing pages, or case-study style content preferred)
- A short note on how you approach SEO + conversion together
Apply Now
Apply Now