Job Description
- Job Description:
- Leverage advanced media relations expertise to protect the CareSource brand
- Drive brand awareness and positioning across a broad range of platforms
- Lead the development of strategic communications plans
- Proactively identify and lead high-impact media relations opportunities
- Develop campaign KPIs in concert with key internal stakeholders
- Measure and report for continuous optimization
- Manage agency relationships
- Lead the development and implementation of comprehensive media strategies for crisis communications
- Act as a subject matter expert for internal and external communication initiatives
- Oversee the creation of high-value external materials
- Drive content strategy and development for media and external communications
- Monitor industry trends, media coverage, and competitors
- Provide advanced guidance on media training for key spokespeople
- Lead cross-functional project teams
- Requirements:
- Bachelor's degree in Communications, Public Relations, Journalism, or a related field, or equivalent work experience
- A minimum of ten (10) years of experience in media relations, with a focus on strategic communication and brand positioning
- Health care communications experience is preferred
- Advanced proficiency in Microsoft Office Suite and visual software programs like PowerPoint
- Strong knowledge of Associated Press Style
- Superior presentation, written and verbal communication skills
- Strong decision-making, critical thinking, and problem-solving skills
- Benefits:
- Comprehensive total rewards package
- Bonus tied to company and individual performance
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