Job Description
Position Purpose:
The Manager, Media Strategy oversees all aspects of traditional and digital investments for national and regional advertising and is a key influencer on corporate omni-channel strategy. Responsible for working with key stakeholders and business/initiative leaders across the enterprise to understand specific customer, business and communication goals as well as oversee the creation and execution of omni-channel plans within the context of the overall marketing mix. Analyzes industry trends, channel results and business environment to improve strategies and plan recommendations. Manages omni-channel budget and supports channel measurement, results reporting and insights. Helps direct agency planning, buying and activation for areas of responsibility.
Key Responsibilities:
10% Budget Management - Budget management and stewardship of omni-channel investments
15% Channel Expertise - Partner with omni-channel partners, key stakeholders and business/initiative leaders across the enterprise to develop channel recommendations that support key customer, business and marketing goals and objectives
20% Direct Omni-Channel Plans - Help direct media agency and/or supervise direct reports on creation and execution of department-level omni-channel plans
10% Reporting & Learning - Support the analysis of reporting on channel performance and audience behaviors and incorporate learnings into current and future planning
25% Stakeholder Relationship Management - Develop and maintain strong relationships with key omni-channel stakeholders and business/initiative leaders across the enterprise
20% Test & Learn - Test and learn new and emerging omni-channel trends/opportunities that will help support frictionless customer experiences, drive our business and create competitive advantage
Direct Manager/Direct Reports:
This position typically reports to Sr Manager, Media
This position has 0 direct reports
Travel Requirements: Typically requires overnight travel less than 10% of the time.
Physical Requirements:
Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.
Working Conditions:
Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.
Minimum Qualifications:
Must be eighteen years of age or older.
Must be legally permitted to work in the United States.
Preferred Qualifications:
Omni-channel agency planning/buying experience
Previous client-side omni-channel planning experience
Previous leadership, mentoring and/or coaching experience
Retail/multi outlet advertising experience
Master's Degree
Strong leadership abilities, experience supporting/mentoring team members and proven track record of building cross-functional work relationships, both internally and with external agency and platform partners
Highly organized with an ability to combine strategic direction with hands-on tactical execution
Strategic thinker with demonstrated ability to conceptualize and build integrated omni-channel plans
Strong presentation skills with ability to gain alignment on recommendations
Must be proficient in Excel/Word/Powerpoint computer programs
Must be able to manage and prioritize multiple tasks/responsibilities; must be organized and a strong communicator; may be involved in some mildly difficult situations
Working knowledge of marketing, finance, advertising, merchandising and operations; builds effective partnerships throughout the organization
Partners with omni-channel strategy leads and stakeholders to set strategic, long-term planning; thinks outside of the current day-to-day environment to create a vision of what the future looks like for our customers
Minimum Education:
The knowledge, skills and abilities typically acquired through the completion of a master's degree program or equivalent degree in a field of study related to the job.
Preferred Education:
No additional education
Minimum Years of Work Experience:
5
Preferred Years of Work Experience:
No additional years of experience
Minimum Leadership Experience:
None
Preferred Leadership Experience:
None
Certifications:
None
Competencies:
Decision Quality
Collaborates
Drives Engagement
Ensures Accountability
Plans and Aligns
Communicates Effectively
Customer Focus
Develops Talent
Drives Results
Manages Conflict
Apply Now