Job Description
We are a DTC jewelry brand with strong paid traffic (Meta / TikTok).
Overall revenue is solid, but email marketing is clearly underperforming.
I’m not an email expert myself – that’s why I’m looking for someone experienced who can fully own this channel and improve performance properly.
Current situation (transparent & honest)
Email revenue share: ~2.5% (too low)
Flows already exist, but performance is weak
No real email campaigns are running yet
Klaviyo + Shopify are set up
Strong traffic and purchase intent coming from ads
Email is currently not doing its job, and that needs to change.
What we need help with
Reviewing and improving all existing flows
Welcome
Abandoned checkout
Cart / browse
Retention / winback
Most flows will likely need a full overhaul
Building and running regular revenue-focused campaigns
We currently don’t have this at all
Improving overall email performance (flows + newsletters + campaigns)
Turning email into a meaningful revenue channel, not just a side system
This is not about pretty designs or generic newsletters.
It’s about getting better results.
Goal
Email revenue share is currently ~2.5%
The goal is to significantly increase this, because it’s clearly far too low
Long-term, email should contribute meaningfully to total revenue
I’m not looking for magic promises – I’m looking for someone who has already done this before.
Who this is for
You’re a good fit if:
You have real Klaviyo + Shopify experience
You’ve worked with DTC brands, ideally jewelry or similar emotional / high-AOV products
You’ve helped brands increase email revenue in a noticeable way
You’re comfortable taking ownership, not just following instructions
You can explain what you’d improve and why
Project structure & budget
We start with a test phase (1–3 months)
If results and communication are good, this is meant to become a long-term collaboration
I’m open to paying more for the right person, as long as the results make sense
I care about ROI, not cheap hourly rates.
How to apply (important)
Please include in your proposal:
Relevant brands you’ve worked with
What you did specifically in email marketing
Any examples, numbers, or portfolio links you can share
I’m looking for proof of experience, not theory.
Apply Now
Apply Now