Job Title: Director, FSOP Digital Partnerships - Transforming the Future of Foodservice

🌍 Remote, USA 💹 Full-time 🕐 Posted Recently

Job Description

Join Our Team:

We are seeking a highly skilled and experienced Director, FSOP Digital Partnerships to lead our newly created Foodservice Digital Organization. As a key member of our team, you will play a pivotal role in driving strategic partnerships, initiatives, and capabilities that propel our organization forward in the digital evolution.

Role Snapshot:

Location: Remote, United States of America

Company: Workwarp

Compensation: Competitive salary range: $160,000 - $186,000

Position: Director, FSOP Digital Partnerships

Start Date: Immediate openings available

Job Description:

We are on a mission to transform how we capture value today while creating new long-term value for the system. This position will lead strategic foodservice aggregator partnerships and play a key role in adding value to our customer teams and partners.

Key Responsibilities:

Develop strategic partnerships with leading 3rd party intermediaries (restaurant & retail) to drive traffic, trial, and awareness that results in value created for Coca-Cola customers and brands.

Negotiate and lead joint business planning processes to align on a multi-year strategic roadmap with our third-party partners, including national and local activations as well as innovative opportunities to drive growth.

Partner with cross-functional teams (i.e. brand, IMX, customer teams, bottlers, etc.) to deliver integrated value programs and activate with external media agencies and vendor companies.

Assess results of programs, provide post-program reviews, and incorporate learnings into future work.

Understand program and product impact across the full path-to-purchase considering shopper/consumer/bottler in the planning process.

Engage and evaluate emerging partnership opportunities to uncover new growth and value creation opportunities.

Exceptional communication skills that can influence the integrated marketing plan and collaborative relationship to achieve the best possible outcomes.

Coordinate custom research efforts with internal and supplier partners as necessary to effectively measure program return on investment (ROI) across revenue, brand equity, and shopper engagement.

Knowledge of external partner landscape (agencies, content companies, suppliers of products/experiences, etc.) to identify optimal execution and deals where appropriate.

Find innovative ways to create differentiated programs that inspire consumers to choose The Coca-Cola Company.

Manage the execution and delivery of multiple connections programs to hit targets, optimize efficiencies, and remain on budget.

Qualifications & Requirements:

Bachelor's Degree in Marketing, Business, Communications, or related field

10+ years of experience in Sales, Marketing, Media, or Connections Planning/Technology

Success with restaurant and/or retail customer value creation

Experience with digital marketing strategy development and media planning

Track record of building and developing collaborative relationships to extract value and drive growth

Possess strong analytical skills and understanding of "Media Math" concepts

Basic understanding of the principles of marketing and advertising, as well as an understanding of media concepts and terms, creative and budget requirements

Detail-oriented with exceptional critical thinking and problem-solving abilities

Ability to prioritize tasks, collaborate with teams, and work under pressure

Strong communication, project management, and time management skills

Proficient in Microsoft Office Suite (Word, Excel, PowerPoint, etc.)

Strong Verbal & Written Communication Skills

What We Can Do For You:

Iconic Brand: Work on the most recognized brand in the world and be part of developing the brand's next chapter.

Exposure to World Class Leaders: Availability to global marketing leaders that will expand your network and expose you to emerging digital platforms and marketing insights.

Creative Team Culture: Be inspired by the best brand leaders and agencies in the world, which creates a creative culture that supports taking risks and innovation.