Job Description
About Us:
We are a small but growing telemedicine company that provides healthcare services and prescription medications to consumers across various states. We are looking for a Google PPC Expert Ads Manager to join our team on a contract basis, with the potential for a full-time role. This position will focus on managing and expanding our Google PPC channels, including Search, Shopping, and... Performance Max.
Job Description:
We are seeking a highly experienced and talented Google AdWords marketing consultant to join our small business healthcare team. The ideal candidate should have a proven track record in developing and executing successful AdWords campaigns, with at least 5 years of experience in the field. As a Google AdWords marketing consultant, you will be responsible for managing and optimizing our campaigns to ensure maximum ROI.
Responsibilities (Not limited to):
ย Experienced with various Google ad types, including Google Shopping ads. This will be one of the main ad types we use in addition to the standard responsive ad search.
ย Create an optimized ad group structure.
ย Utilize best practice implementation of extended text ad format.
ย Use bidding strategies that place ads in the proper rank within the top Google ad slots.
ย Be optimized for mobile.
ย Use each and every available ad extension when applicable.
ย Optimize Google Analytics integration for advanced insight on web traffic.
ย Help create Google Ads strategy.
ย Develop and implement AdWords campaigns that align with clients' business goals.
ย Conduct in-depth keyword research to identify the most effective keywords for campaigns.
ย Monitor and analyze campaign performance to identify areas for improvement and optimization.
ย Stay up-to-date with the latest AdWords best practices and updates to ensure campaigns remain effective.
ย Communicate with clients to provide regular performance updates and make recommendations for improvement.
ย Work closely with the client's in-house team to ensure that campaigns are integrated with their overall marketing strategy.
ย Develop compelling ad copy that resonates with the target audience and drives conversions.
Requirements:
ย At least 5-10 years of experience in Google AdWords marketing.
ย Demonstrated ability to deliver successful AdWords campaigns with proven results.
ย Strong knowledge of AdWords policies and best practices.
ย Excellent analytical skills and the ability to make data-driven decisions.
ย Excellent communication and interpersonal skills.
ย Strong copywriting skills with a proven ability to create persuasive and effective ad copy.
ย Strong project management and time management skills.
Preferred:
ย Bachelorยs degree in Marketing or a related field; a degree in statistics or mathematics is a plus.
ย 5 to 10 years of experience in digital marketing, with a strong background in both paid media and organic social media management, especially in healthcare or telemedicine.
ย Approximately 5 years of experience working in an agency environment is preferred.
Job Types: Part-time, Contract
Benefits:
ย Flexible schedule
Schedule:
ย Day shift
ย Monday to Friday
Work Location: Remote
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