Job Description
We are looking for an experienced Google Ads PPC specialist to launch and manage a lead generation campaign for an insurance-focused landing page. The landing page is already prepared and presents 4 insurance solutions. The goal is to generate qualified leads via Google Ads (Search campaigns primarily). This is a fixed-fee project for initial setup and launch. Scope of Work The specialist will be responsible for: Keyword research (high-intent insurance-related terms) Competitor analysis Campaign structure planning Creation of Google Search campaigns Conversion tracking setup (Google Tag Manager / GA4 if needed) Negative keyword strategy Audience targeting optimisation Launch and optimisation during the initial phase Recommendations for scaling Target Lead generation (form submissions) High-intent traffic only Cost-efficient acquisition Focus on quality over volume Budget $400 USD fixed fee for setup and launch Separate advertising budget for Google Ads Requirements Please apply only if: You have proven experience running Google Ads in insurance / financial services You can show case studies with CPL metrics You understand compliance-sensitive industries You focus on performance, not vanity metrics You can structure campaigns strategically (not just create ads)