Job Description
GEO (AI Search) Manager
Great long-term opportunity with an industry leader that is seeing their business accelerate!
- RESPONSIBILITIES:
- Assist/lead the creation and execution of GEO strategy, integrating generative search readiness into existing SEO, content, and product workflows.
- Translate emerging LLM behaviors, AI search features, and ecosystem shifts into actionable enterprise initiatives and product features.
- Define the reporting and measurement framework for GEO, including custom KPIs such as AI citation share, answer-engine visibility, and generative query coverage.
- Partner with the Director, SEO & ASO to guide long-term vision for search discoverability in AI environments.
- Build internal alignment across Marketing, Product, and Technology teams to embed GEO best practices globally.
- Develop a deep understanding of LLM “levers” — the content, structure, and technical signals influencing model training, retrieval, and response ranking.
- Collaborate with content teams to ensure site and destination content is structured, entity-rich, and optimized for machine comprehension.
- Partner with technical SEO and engineering teams to strengthen structured data, API accessibility, and entity mapping to improve AI indexability.
- Design and run controlled experiments to evaluate how changes in content architecture, data exposure, or prompt structures affect generative visibility.
- Define and maintain new GEO KPIs in collaboration with Analytics (Adobe, Tableau, GSC, BigQuery, etc.).
- Build dashboards to track performance across AI search platforms (e.g., AI Overview impressions, LLM citations, brand mentions).
- Conduct competitive and market analyses to identify patterns in generative visibility and inform future content or technical enhancements.
- Partner with Product and Engineering to ensure platforms (including MCP servers, APIs, and content delivery systems) are AI-crawlable and entity-aware.
- Support development of scalable solutions for structured data, metadata, and API-based content distribution to AI models and answer engines.
- Collaborate on product roadmap discussions where SEO and GEO capabilities intersect (e.g., content modules, structured data feeds, headless CMS integrations).
- Educate internal stakeholders on GEO trends, LLM behavior, and evolving AI search opportunities.
- Develop playbooks, training materials, and workflows to help regional and brand teams apply GEO best practices.
This is a 12-month contract with a possibility to convert to direct-hire. You can live anywhere and work 100% remotely as long as you are willing to work EST hours.
- REQUIRED SKILLS:
- 5-8 years of Director/Senior Manager experience in SEO, digital strategy, and technical search optimization, with a focus on enterprise-scale websites
- Strong understanding of how LLMs,generative AI search, and how models retrieve, summarize, and rank information
- Proven ability to design measurement frameworks and KPIs for emerging digital channels.
- Solid grounding in structured data, schema markup, entity optimization, and API integration.
- Experience collaborating cross-functionally across marketing, analytics, and product/engineering teams.
- Excellent communication and storytelling skills; able to translate technical insights into strategic recommendations.
- PREFERRED SKILLS:
- Familiarity with MCP (Model Context Protocol) servers, APIs, and headless CMS architectures.
- Experience working with enterprise analytics stacks (Adobe Analytics, Tableau, GSC, Looker, BigQuery), as well as LLM visibility tracking platforms.
- Prior experience in product management, experimentation, or AI-driven content systems.
Must be authorized to work in the US. Sponsorships are not available.
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