Job Description
Fractional Sales Development Representative (Remote | Eastern Time | Contract-based) Summary We are seeking a proactive and results-driven Fractional Sales Development Representative (SDR) to support outbound and inbound lead generation for a modern digital transformation and consulting organization. This role focuses on structured outreach, qualification, and booking high-quality meetings. You will use CRM workflows, messaging frameworks, and prospecting tools to build a predictable pipeline. Key Responsibilities Outbound Prospecting & Pipeline Growth •Perform daily outreach via LinkedIn, email, and CRM-driven sequences. • Identify high-fit prospects based on defined buyer personas and segments. • Personalize outreach using templates, research, and approved messaging. • Maintain consistent follow-up through structured cadences. Lead Qualification • Qualify inbound and outbound leads using scripts and scoring criteria. • Capture accurate notes and maintain up-to-date records in the CRM (HubSpot or Jira Service Management). • Prioritize leads based on engagement signals and defined guidelines. Meeting Scheduling & Handoff • Book qualified meetings for designated team members. • Provide complete handoff notes and context for smooth next steps. • Ensure meetings meet quality and relevance standards. Campaign & Event Support • Support outreach for webinars, virtual sessions, workshops, and digital campaigns. • Assist with follow-up sequences related to events or promotions. Reporting & Accountability • Submit weekly reports on outreach volume, responses, conversions, and booked meetings. • Maintain strong CRM hygiene and activity logging. • Suggest improvements to outreach strategy based on results. Ideal Candidate • Strong written communication and cold-outreach ability. • Confident initiating conversations with senior professionals. • Organized, reliable, and comfortable working independently. • Familiar with structured sales sequences and CRM-driven workflows. • Comfortable using templates, research, and thoughtful personalization. Qualifications • 2+ years experience in SDR/BDR, lead generation, or appointment setting. • Experience with CRM systems (HubSpot preferred) or Jira for structured workflows. • Familiarity with LinkedIn prospecting tools and email outreach platforms. • Background in technology, consulting, or professional services is helpful but not required. Key Performance Indicators (KPIs) • Outreach volume (daily/weekly) • Engagement and reply rates • Qualified leads generated • Meetings booked • Conversion rates • CRM activity accuracy • Event-related outreach performance Apply tot his job