Event Marketing, Sr Analyst

Event Marketing Senior Analyst, FedEx Digital Marketing

Summary

We’re looking for a detail-oriented, growth-minded Event Marketing Analyst to support the

planning, execution, and analysis of high-impact events that generate sales opportunities

and strengthen brand presence. This role partners closely with Event Marketing leadership,

Sales, and cross-functional Marketing teams to ensure events are executed flawlessly and

deliver measurable business results.

Position Expectations
• Support the planning and execution of a wide range of events - including speaking

engagements, sponsored conferences, trade shows, and internal corporate

functions.
• Coordinate event logistics such as budgeting support, vendor management, staffing

coordination, invitations, and timelines in partnership with internal stakeholders.
• Assist Event Marketing team in creating engaging event experiences that contribute

to lead generation, pipeline growth, and enterprise visibility.
• Assist in the evaluation of industry events by researching sponsorship costs,

audience demographics, competitor presence, and historical performance to

inform decision-making.
• Support contract administration, attendee registration processes, and the

maintenance of event listings and registration pages on company websites.
• Maintain event and attendee data across internal CRM and marketing platforms,

supporting post-event reporting and ROI analysis.
• Collaborate with enterprise teams to support sponsorship execution, messaging

alignment, marketing materials, and exhibit logistics.
• Occasional travel may be required (up to 20%), primarily domestic.

Desired Skills
• 2–4 years of experience in event marketing, event coordination, media production,

or marketing operations.
• Strong organizational and project coordination skills, with the ability to manage

multiple events and deadlines simultaneously.
• Analytical mindset with attention to detail and an interest in measuring event

performance and impact.
• Strong communication and collaboration skills, with a proactive and accountable

work style.
• Comfort working cross-functionally with Marketing, Sales, and external vendors.
• Experience with Salesforce or CRM systems, Monday.com or similar work

management platforms is a plus.
• Bonus: Background in e-commerce or B2B marketing.

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