Job Description
Summarized Skills Google Analytics 4 (GA4), Power BI / Looker, SQL , social media analytics platforms REQUIRED SKILLS Core Analytical Skills • Advanced proficiency in SQL for data extraction, transformation, and analysis across multiple database systems • Statistical analysis and hypothesis testing using descriptive and inferential statistics • Data visualization and storytelling through compelling charts, dashboards, and reports • Strong analytical thinking with ability to identify trends, patterns, and actionable insights from complex datasets Analytics & Reporting Tools • Expert knowledge of Google Analytics 4 (GA4) and Universal Analytics for web traffic analysis • Advanced Excel including pivot tables, VLOOKUP, and complex formulas • Experience with business intelligence platforms Power BI & Looker • Knowledge of Google Search Console, Quantum Metric and social media analytics platforms Business Intelligence & Strategy • Development of KPIs and performance metrics aligned with business objectives • A / B testing design, implementation, and statistical analysis • Conversion funnel analysis and customer journey mapping • Market research and competitive analysis methodologies Specialized Analysis Areas • eCommerce analytics including sales performance, customer behavior, and product analysis • Marketing attribution modeling and ROI analysis • Financial analysis and forecasting techniques • Customer lifetime value (CLV) and churn analysis • Web analytics including user experience and conversion optimization Communication & Collaboration • Creation of executive-level reports and data-driven presentations • Translation of complex analytical findings into actionable business recommendations • Cross-functional collaboration with marketing, product, and operations teams • Stakeholder management and requirements gathering • Training and mentoring team members on analytical tools and methodologies Apply tot his job