Job Description
Amazon PPC & Page Optimization Specialist - Health & Wellness Focus
About Tried and True Media:
TNT is a performance marketing agency, specializing in customer acquisition for companies in the Direct-to-Consumer space. With our focused data-driven approach focused on traffic and funnel development, TNT maximizes profits and has generated over a billion dollars in sales for our customers.
As we grow in 2025, we are seeking an experienced Amazon PPC & Page Optimization Specialist to join our performance marketing agency. In this role, you will be responsible for managing and optimizing Amazon advertising campaigns and product listings for our direct-to-consumer health and wellness clients.
- Key Responsibilities:
- Develop and implement comprehensive Amazon PPC strategies for our health and wellness brands in order to increase their Amazon sales and brand recognition
- Manage Sponsored Products, Sponsored Brands, and Sponsored Display campaigns
- Conduct thorough keyword research and competitor analysis
- Optimize product listings for improved organic rankings, conversion rates, and ad performance
- Create compelling product titles, bullet points, and descriptions that adhere to Amazon's guidelines
- Enhance product detail pages with high-quality images and informative infographics
- Implement A+ Content to showcase brand value and increase conversion rates
- Monitor campaign performance and adjust bids, keywords, and targeting to maximize ROAS
- Analyze data and provide actionable insights to improve campaign and listing effectiveness
- Create detailed performance reports and communicate results to clients
- Stay up-to-date with Amazon advertising and listing optimization best practices and policy changes
- Qualifications:
- 3+ years of experience managing Amazon PPC campaigns and optimizing product listings, preferably in the health and wellness sector
- Proven track record of improving ROAS, organic rankings, and driving sales growth for Amazon sellers
- Strong analytical skills and proficiency in data analysis tools
- Excellent communication skills, both written and verbal
- Experience with Amazon advertising tools and third-party software (e.g., Helium 10, Jungle Scout)
- Understanding of Amazon's terms of service, style guides, and advertising policies for health products
- Proficiency in crafting persuasive product copy that drives conversions
- Bachelor's degree in Marketing, Business, or related field (or equivalent experience)
- Desired Skills:
- Experience with A+ Content creation and Amazon Store design
- Familiarity with Amazon DSP (Demand-Side Platform)
- Knowledge of SEO best practices for Amazon listings
- Understanding of FDA regulations and FTC guidelines for health product marketing
- Proficiency in photo editing software for image optimization
- Experience with split testing product listings and ad creatives
If you're passionate about Amazon PPC and product listing optimization, have a data-driven mindset, and want to help health and wellness brands thrive on the world's largest e-commerce platform, we want to hear from you.
Apply Now
Apply Now