Digital Marketing Specialist - Paid Marketing (E-Commerce Focus)

🌍 Remote, USA 💹 Full-time 🕐 Posted Recently

Job Description

About the position

Develop, execute, and optimize paid marketing campaigns across platforms such as Google Ads, Meta Ads, TikTok, and Pinterest to drive online sales.
Conduct audience targeting, keyword research, and ad placement strategies to ensure maximum visibility and conversion rates.
Allocate and manage paid media budgets to achieve defined sales and ROI targets, monitoring daily spend and campaign performance.
Continuously test ad creative, copy, and landing pages to enhance campaign performance using A/B testing and multivariate experiments.
Analyze campaign performance metrics such as CTR, CPC, ROAS, and conversion rates using tools like Google Analytics and Looker Studio.
Provide actionable insights and regular performance reports to stakeholders, showcasing campaign effectiveness and opportunities for growth.
Partner with creative, product, and content teams to create compelling ad creatives and landing pages optimized for conversions.
Stay updated on industry trends, competitor strategies, and platform updates to identify new growth opportunities.

Bachelor's degree in Marketing, Advertising, Business, or a related field.
2-4 years of experience managing paid digital marketing campaigns, preferably in e-commerce.
Proficiency in ad platforms such as Google Ads, Meta Ads Manager, TikTok Ads, and Pinterest Ads.
Strong analytical skills with experience using Google Analytics and other data tools.
Demonstrated success in meeting or exceeding e-commerce sales and ROAS targets through paid advertising.
Knowledge of customer acquisition funnels and e-commerce best practices.
Excellent organizational skills and ability to manage multiple campaigns simultaneously.
Experience with e-commerce platforms like Shopify.

Familiarity with advanced audience segmentation techniques and remarketing strategies.
Knowledge of affiliate marketing and influencer partnerships.
Basic understanding of SEO and organic marketing as complementary strategies.

Competitive salary and performance-based bonuses.
Comprehensive benefits package, including health insurance and retirement plans.
Professional development opportunities and access to industry-leading tools.
Wellness perks, including gym memberships and discounts on products and services.

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