Job Description
- Description:
- Develop and execute Yelp’s social media strategy across relevant platforms (Instagram, TikTok, YouTube, LinkedIn (B2B) and others, prioritized based on alignment with goals), scaling Yelp’s reach, engagement, and loyalty.
- Design a sound approach to managing both national and local handles leveraging the strengths and opportunities of each.
- Oversee creation of visually compelling, authentic and effective content that spotlights local businesses, product launches and the overall Yelp experience.
- Partner with internal teams to finalize creative assets.
- Lead day-to-day operations and build and mentor a team of social strategists.
- Build and engage authentic communities by fostering dialogue, responding to comments , and managing relationships with advocates and influencers.
- Set, track, and analyze KPIs, using data and insights to guide continuous optimization of content and campaigns.
- Partner with internal teams to establish reporting infrastructure.
- Collaborate with Growth Marketing, Community, Communications and Product teams to integrate social campaigns with broader marketing initiatives, product feature development, and business goals.
- Nurture strong relationships with senior leadership and key cross-org stakeholders.
- Drive innovation by staying ahead of platform trends, content formats, and best practices, testing new ideas and channels.
- Conduct audience and competitor research: Develop crisp insights that inform our strategy and shape our communications.
- Monitor reputation and manage community issues proactively, maintaining high standards for responsiveness and care.
- Provide proactive and reactive support for the Communications team: Support company announcements, corporate communications initiatives, and issues management.
- Requirements:
- 8-12+ years of experience in social media marketing, including at least 3 years managing teams.
- Demonstrated success in developing and executing strategies across multiple social platforms to drive business results, with a strong grasp of emerging channels and user-generated content (UGC).
- Expertise in digital storytelling, visual content, online community engagement, and influencer partnerships.
- Data-savvy approach with ability to create, monitor, and act on social KPIs and analytics.
- Proficient with social analytics, listening, and influencer management platforms such as Brandwatch, Sprout Social, Tagger, and CreatorIQ to identify opportunities and drive results.
- Knowledge of AI tools to improve the quality and impact of your social strategy—or a deep passion and curiosity to learn and deploy these technologies.
- Exceptional written and verbal communication skills, able to advocate for your vision and inspire teams.
- Adaptability and creativity—comfortable with experimentation and rapid iteration in response to trends and feedback.
- Experience collaborating cross-functionally with creative, marketing, product, and PR teams.
- Bachelor's degree in Marketing, Communications, or similar field (or equivalent professional experience).
- Benefits:
- Full medical, vision, and dental
- 15 days PTO (accrual begins on date of hire and increases with 2+ years of tenure thereafter)
- 12 paid holidays, plus one floating holiday
- Up to 14 weeks of parental leave
- Monthly wellness subsidy
- Work from home reimbursement
- Flexible spending account
- 401(k) retirement savings plan
- Employee stock purchase plan
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