Job Description
Embark on a fulfilling professional journey with Workwarp as a Retail Media/Amazon Consultant, where you'll leverage your expertise to drive success in a fully remote and dynamic environment. With a competitive salary and a modern work style, this opportunity is perfect for those seeking a challenging and rewarding role. As a seasoned professional, you will utilize your diverse skillset to excel in this position, which requires a strong foundation in relevant areas.
Subject Matter Requirements:
- At least 5 years of experience with Amazon Ads, with a proven track record of success
- Minimum of 10 hours per week availability, with some overlap with the Pacific Time Zone
- Experience managing six-figure monthly budgets, with a focus on maximizing ROI and CPA efficiency
- Strong understanding of data-driven, direct response, and KPI-driven lead generation marketing strategies
- Experience with other retail media platforms, such as Walmart, and familiarity with Skai (Kenshoo) and other third-party platforms
Key Responsibilities:
- Campaign Management: Develop, implement, and manage Amazon Advertising campaigns (Sponsored Products, Sponsored Brands, Sponsored Display) to achieve client goals, with the ability to manage campaigns on other retail media platforms
- Strategy Development: Create and execute comprehensive advertising strategies to drive traffic, increase conversions, and enhance product visibility, utilizing data-driven insights and industry best practices
- Data Analysis: Monitor and analyze campaign performance, utilizing Amazon Advertising reports and third-party tools to measure success and identify areas for improvement
- Optimization: Continuously optimize campaigns by adjusting bids, targeting, and ad content based on performance data and industry best practices, to ensure maximum ROI and CPA efficiency
- Budget Management: Manage and allocate advertising budgets efficiently to ensure maximum return on investment (ROI) and cost-per-acquisition (CPA) efficiency
- Market Research: Stay current with Amazon advertising trends, tools, and algorithm changes to provide innovative and effective advertising solutions, and maintain a competitive edge in the market
- Collaboration: Work closely with internal teams, such as marketing, sales, and product management, to align advertising strategies with broader business objectives and ensure seamless execution
Client Management Responsibilities:
- Extensive experience working directly with clients, with a focus on building strong relationships and delivering exceptional results
- Experience working remotely, with a proven ability to manage client communications and expectations in a virtual environment
- Experience working as a team lead, with a focus on guiding and supporting team members to achieve shared goals and objectives
- Lead client communications, align expectations across team members and clients, and ensure strategy and roadmap deliver on business objectives
- Strong project management skills, with the ability to prioritize tasks, manage multiple projects, and meet deadlines in a fast-paced environment
- Responsive, organized, and reliable communication across email, video conferencing, and tools like Slack and Google Apps for Work, with a focus on providing exceptional client service and support
Typical Projects:
- Develop Amazon Ads strategy, media, measurement, and implementation plans for campaigns, evergreen initiatives, product launches, and account restructures, with a focus on driving business growth and revenue
- Conduct Amazon Ads audits, including campaign structure, settings, landing page, ad copy, and conversion audits, to identify areas for improvement and optimize campaign performance
- Develop optimization and growth roadmaps, with a focus on maximizing ROI and CPA efficiency, and driving business growth and revenue
- Execute keyword research and ad copy creation, with a focus on developing high-performing ad campaigns that drive conversions and revenue
- Execute campaign setup, build-outs, cleanup, launches, and regular optimizations, with a focus on ensuring seamless execution and maximizing campaign performance
- Manage and monitor budgets and campaign performance, with a focus on ensuring maximum ROI and CPA efficiency, and driving business growth and revenue
- Provide analysis, insights, and recommendations, along with forecasting, to help clients make informed decisions and drive business growth and revenue
- Develop and execute testing plans, with a focus on identifying areas for improvement and optimizing campaign performance
Ready for an Easy Start?
This is a low-stress role with great rewards, perfect for those who are reliable, willing to learn, and passionate about delivering exceptional results. If you're looking for a challenging and rewarding role, Apply Now and take the first step towards unlocking your potential.
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