Job Description
About the position
- Responsibilities
- Design and manage custom research studies to understand player behaviors, motivations, attitudes, and trends within the console and PC gaming space.
- Translate business objectives into clear research questions and methodologies, with an emphasis on survey design, sampling strategy, and actionable output.
- Execute both foundational (e.g., audience segmentation, brand tracking) and tactical (e.g., concept testing, message testing) research independently.
- Leverage syndicated research tools to complement primary research findings and provide broader market context.
- Identify and interpret key industry trends that can inform game development, marketing, and portfolio strategies.
- Analyze survey data using statistical software (e.g., SPSS, R), including weighting, significance testing, and cross-tabulations.
- Synthesize large volumes of data from multiple sources and present clear, concise narratives tailored to game teams, marketers, and executives.
- Develop visually engaging, insight-rich reports and presentations in PowerPoint.
- Manage third-party research vendors, including scoping, budget planning, timeline management, and quality assurance.
- Ensure deliverables meet SEGA's standards and are aligned with project objectives.
- Present research findings to international stakeholders.
- Collaborate effectively with cross-functional and cross-regional teams, acting as a champion for the voice of the consumer.
- Requirements
- Minimum of 7 years primary market research experience. Mixed Methods experience preferred.
- Strong experience in primary research methodologies, including survey design, sampling, and data analysis.
- Proficiency with SPSS (or R) for statistical analysis and crosstabulation.
- Familiarity with survey platforms such as Alchemer, Qualtrics, or similar.
- Ability to integrate and interpret syndicated data sources alongside primary research.
- Skilled in creating executive-ready, visually engaging PowerPoint presentations.
- Clear and compelling communicator, with experience presenting insights to non-research stakeholders.
- Collaborative team player who can guide others and elevate the work of the broader team.
- Passionate about video games and eager to advocate for the player's voice.
- Nice-to-haves
- 7+ years of experience in a market research or consumer insights role.
- Experience working in the entertainment, gaming, or tech industries.
- Bachelor's or master's Degree relevant field of study, such as STEM or Social Sciences.
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