Job Description
Job Description:
As an Adobe Target Senior developer, you will be responsible for designing, implementing, and optimizing Adobe Target solutions to enhance our digital marketing efforts. You will work closely with cross-functional teams to ensure seamless integration and effective utilization of Adobe Experience Platform (AEP) and related technologies.
Key Responsibilities:
Ā Architect, configure, and manage Adobe Target to deliver personalized experiences across digital channels.
Ā Implement Adobe target on various channels using Adobe Experience Platform, Adobe Launch, AEP SDKs, Web SDK, and AEP Mobile SDKs.
Ā Utilize Adobe Launch for tag management and deployment.
Ā Integrate Adobe Target with other Adobe Experience Cloud products like Adobe Analytics and AEM including using Adobe admin APIs.
Ā Collaborate with marketing, development, and analytics teams to define and execute optimization strategies.
Ā Troubleshoot and resolve issues related to Adobe Target implementations.
Ā... Train and mentor team members on Adobe Target and related technologies.
Ā Guide business users in setting up conversion metrics and interpreting A/B testing results.
Ā Develop and maintain technical documentation and best practices.
Ā Stay updated with the latest trends and advancements in Adobe Experience Cloud technologies.
Desired Profile:
Ā Experience:
Ā Minimum 7 years of experience in digital marketing optimization.
Ā Proven experience with Adobe Experience Platform, Adobe Launch, and Adobe Target.
Ā Hands-on experience implementing Adobe Target activities
Ā Hands-on experience implementing Adobe target using Adobe Launch, AEP SDKs, Web SDK, and AEP Mobile SDKs.
Ā Proficiency in using Adobe Admin APIs.
Ā Familiarity with Auto Personalization and Recommendations features.
Ā Experience in Adobe RT-CDP desirable.
Ā Skills:
Ā Strong understanding of JavaScript, HTML, and CSS.
Ā Familiarity with front-end web development and debugging tools.
Ā Excellent problem-solving and analytical skills.
Ā Ability to work collaboratively in a fast-paced environment.
Ā Strong communication and documentation skills.
Ā Ability to train and mentor others effectively.
Ā Ability to guide business users in setting up conversion metrics and interpreting A/B testing results
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