Job Description
Job description Pure is a global dating app committed to bringing honesty and fun into the dating world. We believe that dating is more than just swiping – it’s a delightful journey where everyone can discover something special, regardless of their preferences. Overview We’re looking for well-connected Freelance PR Experts to support media outreach and secure high-impact press coverage in Tier 1 and 2 publications . This is a project-based assignment where overall company strategy, messaging, and opportunities are provided in-house. Your focus will be on strategic execution : leveraging your media relationships and outreach expertise to land placements. Key Responsibilities Execute PR outreach based on pre-defined strategy and story angles for B2B and B2C Pitch to journalists and editors to secure coverage in Tier 1 and Tier 2 publications (e.g., NYT, WSJ, FT, TechCrunch, Forbes as priority. ) Leverage existing media relationships to maximize placement success Manage journalist communications and follow-ups Identify the best contacts and timing for each opportunity Provide feedback from media to help refine ongoing outreach Track outreach and report on results Requirements Experience in B2B and B2C placements Proven track record of securing Tier 1 media placements Strong, active network of journalists and editors in the UK and/or US Ability to execute quickly and independently with minimal guidance Excellent pitching and relationship management skills Highly responsive and results-oriented Experience in dating, tech, consumer apps, or lifestyle brands is a plus Engagement & Compensation Project-based collaboration Hourly base rate for execution of agreed outreach scope Performance-based bonuses tied to: Number of publications secured Quality of the publication At Pure, we are anything but boring. Join us on a mission to make dating more exciting for everyone!