[Remote] Senior Marketing Analyst – Consumer Promotions Strategy

🌍 Remote, USA 💹 Full-time 🕐 Posted Recently

Job Description

Note: The job is a remote job and is open to candidates in USA. KellyOCG is a data-driven consumer marketing team seeking a Senior Marketing Analyst specializing in promotional strategy. The role involves developing, executing, and optimizing consumer campaigns powered by advanced analytics to drive measurable business impact.

Identify consumer segment and lifecycle trends, proposing targeted interventions for acquisition and retention
Develop strategic, analysis-driven pricing and promotional plans using complex data sets and cohort analytics
Execute integrated promotional campaigns across multiple geographies, reporting results and suggesting improvements based on robust data analysis and tests
Analyze campaign outcomes, pinpoint drivers of performance, and iterate test structures to maximize consumer value
Collaborate with Lifecycle Marketing, Campaign Operations, and Strategy teams to apply a promotions playbook across the US marketplace
Partner with BI and Engineering to build ETLs and ensure data events are integrated into CRM workflows
Build forecasting models for marketing campaigns and translate data insights into actionable strategies for partners
Establish strong working relationships across Retention, Product, Tech, Operations, Analytics, and Strategy teams

Bachelor's degree or equivalent experience
3+ years of experience in finance/management consulting, business operations, growth marketing/marketing analytics, or business analytics
Advanced analytical skills (including SQL and Excel); able to model campaign outcomes and forecast performance
Experience with large data sets, deriving actionable business insights, and executing strategies
Strong stakeholder and interpersonal management skills
Familiarity with CRM technologies, ESPs, segmentation tools, and complex data structures

KellyOCG offers businesses with outsourcing and consulting services on workforce management. It is a sub-organization of Kelly Services. It was founded in 1946, and is headquartered in Michigan Center, Michigan, USA, with a workforce of 1001-5000 employees. Its website is http://www.kellyocg.com/home/.

Apply Now