Job Description
- *Join arenaflex, a leading beverage company, as we embark on an exciting journey to drive growth and innovation in the industry. As a Director, Customer Growth, you will play a critical role in developing and managing marketing strategies that drive value, increase beverage incidence, and profitability for our customers.**
- *About arenaflex**
arenaflex is a global beverage leader with a rich history of innovation and a commitment to refreshing the world and making a difference. With a portfolio of over 250 products, including iconic brands like Coca-Cola, Simply, Fairlife, and Topo Chico, we are dedicated to delivering exceptional customer experiences and driving growth through strategic partnerships.
- *Job Summary**
We are seeking an experienced and results-driven marketing leader to join our team as a Director, Customer Growth. As a key member of our customer growth team, you will be responsible for developing and implementing total beverage marketing strategies in collaboration with our customers to drive revenue-enhancing concept development and fully leverage national marketing initiatives. You will work closely with our customers to develop long-term relationships, identify and leverage customer-specific marketing opportunities, and champion for both customer and company imperatives.
- *Key Responsibilities**
- Develop and implement total beverage marketing strategies in collaboration with our customers to drive revenue-enhancing concept development and fully leverage national marketing initiatives
- Work closely with our customers to develop long-term relationships, identify and leverage customer-specific marketing opportunities, and champion for both customer and company imperatives
- Deliver consumer and industry insights, analyze data, and provide recommendations to our customers on how to apply these insights to their business
- Construct and deliver annual marketing calendars that shape and contribute to our customers' long-term planning processes
- Conduct customer marketing stewardship reviews with our customers to ensure alignment and progress towards goals
- Provide customer business and opportunity assessments, including competitive analysis and recommendations for future expansion and market integration
- Seek out and leverage internal tools and resources to support customer strategies
- Host key strategic meetings with our customers, including KO Lab and associated preparations with presentations, insights, briefing documents, and SMEs
- Identify and leverage customer-specific and channel marketing opportunities through prioritizing and capitalizing on channel, customer, and shopper insights and linking to brand strategy
- Champion for both customer and company imperatives internally and externally to deliver our Customer Commitment of Excellence in all areas
- Develop and execute channel and customer promotions/programs that leverage national brand idea/thinking and consumer insights to drive increased consumer preference and customer activity
- Work with sales teams to jointly present major initiatives to our customers
- *Qualifications & Requirements**
- Minimum required: Bachelor's degree in Marketing/Business or equivalent education. MBA preferred
- 5 years' business development experience in a consumer-packaged goods company, agency, or foodservice operator, preferably in both customer management and marketing roles or equivalent marketing leadership experience within the industry
- Customer Relationship Management (CRM) experience
- Advanced strategic thinking and application
- Robust forecasting and planning (immediate and long-term)
- Ability to recognize, understand, and interpret consumer behavior, brand strategies, channel, and customer needs while turning this knowledge into action and results
- Previous customer/channel management experience
- Demonstrated personal leadership skills and influencing ability
- Usage and analytical application of account performance data tools to support plans, opportunities, and stewardships
- Effective oral and written communication skills with the ability to create persuasive selling stories
- *What We Can Do For You**
- Iconic and innovative brands: Our portfolio represents over 250 products with some of the most popular brands in the world, including Coca-Cola, Simply, Fairlife, and Topo Chico
- Expansive and diverse customers: We work with a diversified group of customers, ranging from retail and grocery outlets, theme parks, movie theaters, restaurants, and many more each day
- *Skills**
- Account management
- Analytical thinking
- Business development
- Business insights
- Business planning
- Collaboration
- Communication
- Customer marketing
- Customer relationship management (CRM)
- Customer relationships
- Customer service management
- Decision making
- Influencing
- Leadership
- Marketing
- Marketing initiatives
- Negotiation
- Pitch presentations
- Relationship management
- Results-oriented
- Teamwork
- *Compensation & Benefits**
- Base pay: $160,000 - $186,000
- Annual incentive reference value percentage: 30
- A full range of medical, financial, and/or other benefits, dependent on the position, is offered
- *Our Purpose and Growth Culture**
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what's possible, and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors - curious, empowered, inclusive, and agile - and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130 years.
- *Equal Opportunity Employer**
We are an equal opportunity employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state, or local protected class.
- *How to Apply**
If you are a motivated and results-driven marketing leader looking for a new challenge, please apply to this exciting opportunity to join arenaflex as a Director, Customer Growth.
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