Job Description
Pinterest - Strategist & Growth Expert
PIATRAONLINE - Premium Natural Stone Brand | International Expansion
Focus: Pinterest Strategist | Development | SEO | Ads
Landing point: Generate Traffic & Sales
About us
PIATRAONLINE is a European natural stone supplier trusted by architects, interior designers, and private clients for high-end residential and hospitality projects. We operate internationally and our goal is to scale brand visibility and organic traffic across global markets (English content focus).
Pinterest is a key channel for home design inspiration, and we want to turn our Pinterest account into a long-term organic growth asset.
What We Need
We are looking for a true Pinterest Strategist & Growth Expert, not a general social media manager.
Your mission is to rebuild and optimize our Pinterest presence for international organic growth, based on Pinterest keyword research, board architecture, pin optimization, and performance-driven strategy.
This role is focused on measurable results, not only content posting.
Primary Objective
Build Pinterest into a scalable traffic and inspiration channel for the home design / architecture niche, targeting world-wide audience.
Scope of Work
Phase 1 – Audit & Strategy (Week 1–2)
Full Pinterest account audit (boards, pins, SEO structure, profile, analytics)
Pinterest keyword research (keyword clusters + search intent)
Competitor benchmarking (luxury interior design / natural stone niche)
Strategy roadmap for growth
Phase 2 – Pinterest SEO Rebuild (Weeks 2–4)
Rebuild board architecture in English (board taxonomy + SEO naming)
Rewrite profile bio, board descriptions, and pin descriptions in English
Optimize existing pins (titles, descriptions, hashtags, destination links)
Improve discoverability and Pinterest search indexing
Phase 3 – Scaling & Growth System (Month 2–3)
Content system for long-term scaling (templates + publishing workflow)
Recommendations for pin formats and visual consistency
Publishing strategy: frequency, scheduling, best practices
Monthly performance reporting and optimization actions
Deliverables
Full audit document (issues + opportunities + action plan)
Pinterest keyword research file (clusters + priority keywords)
New English board structure (architecture + logic explained)
Fully optimized Pinterest profile in English
Optimized board titles and board descriptions
Optimization of existing pins (minimum 50–150, depending on volume)
Content publishing plan for the next 60 days
Monthly analytics report + optimization roadmap
KPIs & Success Metrics
We will track performance through Pinterest Analytics and website traffic.
Main KPIs
Growth in outbound clicks to website
Growth in Pinterest impressions and saves
Increased Pinterest search visibility / ranking keywords
Growth in profile visits and monthly engaged audience
International audience growth (US / UK / EU)
We are looking for measurable improvement month over month.
Requirements
Proven Pinterest SEO experience with measurable results
Strong understanding of Pinterest search algorithm and ranking factors
Ability to build board architecture based on keyword clusters
Strong English writing skills (native-level preferred)
Experience in luxury interior design, architecture, lifestyle, home decor is a major advantage
Strategic and analytical mindset (not just execution)
Familiarity with Pinterest Analytics and SEO tools
Important Note
We are not looking for someone who only creates Canva pins and schedules posts.
We want a specialist who can build a Pinterest SEO system that drives organic traffic and long-term growth.
Budget & Collaboration
Freelance - potential long-term collaboration
Monthly budget: flexible for proven strategy / KPI
Clear milestones, reporting, and KPI tracking
To Apply (Mandatory)
Please include the following in your proposal:
Links to 2–3 Pinterest accounts you managed or scaled
Measurable results achieved (outbound clicks, impressions growth, saves, rankings)
Tools you use for Pinterest SEO and keyword research
Your 30-day plan for optimizing our Pinterest account
Provide 10 Pinterest keyword phrases you would target for:
“marble bathroom design”
“travertine kitchen backsplash”
Provide 3 example Pin titles + descriptions optimized for Pinterest SEO for luxury interior design content.
Applications without real Pinterest links and measurable metrics will not be considered.
Medium (6-12 months) – with long-term collaboration potential
Apply Now
Apply Now