Social Media Strategist / Content Planner for Branding Studio (Monthly Retainer Support)

🌍 Remote, USA 💹 Full-time 🕐 Posted Recently

Job Description

I run a small branding studio focused on building thoughtful, design-forward brands, mostly in the outdoor, lifestyle, and apparel space. I’m looking for a social media strategist / content planner to support ongoing client retainers.

This role is about helping shape smarter social presence through strategy, structure, and consistency.

Each client we onboard into social will receive:

  • 10 posts per month
  • A clear posting schedule
  • Content themes + light strategy guidance

You’ll be helping define what those 10 posts are, why they exist, and how they ladder up to the brand’s positioning.

Compensation:

  • $200 per client, per month (covers 10 planned posts + schedule)
  • Separate pay (hourly or fixed) for initial social strategy / campaign planning per client

We’ll start with a paid trial month using one client to start.

What You’ll Be Doing:

  • Build monthly content plans (10 posts per client)
  • Create posting schedules for Meta platforms (primarily Instagram + Facebook)
  • Help shape lightweight social strategies per brand
  • Identify content pillars, formats, and opportunities

Adapt to different client situations:

  • Some clients will have video
  • Some clients will have photoshoots
  • Some clients will have minimal to no assets

A big part of this role with be collaborating with me on brand context and direction

What You Won’t Be Doing:

  • No community management
  • No paid ads management
  • No heavy motion editing (unless you already offer this and want to discuss)

Ideal Fit:

  • Strong understanding of brand-led social strategy
  • Comfortable working across different industries
  • Can think in content systems, not just individual posts
  • Organized, reliable, and deadline-driven
  • Familiar with Meta platforms and current content formats
  • Bonus if you’ve worked with lifestyle, apparel, outdoor, or consumer brands

Process & Timing:

  • Posts are due the last week of each month for the following month
  • Long-term collaboration potential if it’s a good fit

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