Job Description
About the position
We're looking for a strategic, growth-minded leader to drive expansion across the US, Canada, Australia, and New Zealand (UCANZ). In this high-impact role reporting to the VP of GTM & Planning, you'll shape and execute go-to-market strategies and partnerships that drive subscriber and revenue growth across the region. As the Head of GTM & Partnerships Marketing, UCANZ, you're analytical, collaborative, and tuned in to the region's media, business, and cultural landscape. You'll be a trusted advisor to leadership and lead a focused team working to expand our reach and grow our fan base across UCANZ.
- Responsibilities
- Lead GTM strategy and execution across UCANZ, covering Crunchyroll's owned platforms and key partners
- Translate regional goals into market-specific plans across content, product, marketing, and partnerships
- Drive major launches, campaigns, and strategic deals with telcos, retailers, and payment providers
- Guide local partnerships and ensure seamless execution of regional initiatives
- Develop full-funnel campaign strategies in collaboration with Lifecycle, Content, and Paid Media teams
- Manage media budgets and test campaigns to maximize top-of-funnel growth
- Leverage local insights to optimize messaging, targeting, and timing
- Provide local insights to inform content and product decisions
- Set KPIs, measure impact, and consolidate market performance data
- Partner with Strategy and Finance teams on subscriber targets and growth planning
- Collaborate with global teams to coordinate launches and regional growth initiatives
- Lead Regional Growth Summits and cross-functional planning efforts
- Build and mentor a focused team of Partnership Marketers and GTM Strategists
- Requirements
- 10+ years in consulting or strategy, with hands-on experience in OTT, global entertainment, or consumer tech
- Deep understanding of the US, Canada, Australia, and New Zealand media markets (including non-English-speaking audiences)
- Experience launching and scaling go-to-market strategies in high-growth environments
- Strong skills in business planning, financial modeling, and data-driven decision-making
- Comfortable working across time zones and collaborating with global teams
- Clear, confident communicator and cross-functional team leader
- Passion for anime, entertainment, or pop culture is a big plus
- Benefits
- Receive a great compensation package including salary plus performance bonus earning potential, paid annually
- Flexible time off policies allowing you to take the time you need to be your whole self
- Generous medical, dental, vision, STD, LTD, and life insurance
- Health Saving Account HSA program
- Health care and dependent care FSA
- 401(k) plan, with employer match
- Employer paid commuter benefit
- Support program for new parents
- Pet insurance and some of our offices are pet friendly!
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