Job Description
Note: The job is a remote job and is open to candidates in USA. Athena is redefining how ambitious people scale their impact by empowering founders, investors, and executives to delegate better through a combination of executive assistants and software. The Growth Manager, Website Optimization role focuses on leading conversion optimization initiatives across the website, utilizing A/B testing and funnel analysis to enhance performance from site visit to conversion. Responsibilities • Own the strategy and execution of conversion rate optimization across the website, from initial site visit to closed won deal • Collaborate with our designers and developers to build and test high-converting landing pages using Webflow and Figma. Continuously refine layouts, copy, CTAs, and visual elements to maximize engagement • Launch and manage A/B and multivariate tests across web journeys. Use a hypothesis-driven approach to validate ideas and drive measurable lifts in conversion rates • Use data to identify and prioritize enhancements. Develop journey maps and analyze performance using GA4, heatmaps, session recordings, and funnel data to identify drop-off points and opportunities. Own reporting on test results and experiment impact cross-functionally • Partner with lifecycle marketing to optimize conversion through email flows and nurture sequences. Test form steps, email cadences, and CTA placement to improve lead quality • Build scalable processes and workflows. Work closely with Marketing, Tech, Product teams to ensure seamless test implementation and shared visibility into funnel performance as well as identify and execute cross-functional opportunities for new features to drive growth • Build clear dashboards and documentation to track conversion rates, share learnings, and inform prioritization • Stay up-to-date on digital trends and industry best practices to keep the website high performing, responsive and compliant Skills • 6+ years in a CRO, web, or digital product role at a high-growth tech company or agency • Proven track record owning conversion initiatives from traffic generation through lead capture and handoff to sales or lifecycle teams • Deep understanding of what drives user behavior, decision-making, and conversion across B2B & B2C funnels • Proficient in designing and executing A/B and multivariate tests with a hypothesis-driven approach to drive funnel improvements • Skilled in tools like Webflow, HubSpot, Figma, and various platforms for building, iterating, and optimizing marketing pages • Strong working knowledge of GA4, heatmap tools, A/B testing tools and funnel analysis frameworks • Able to work seamlessly with designers, developers, and marketers to execute fast, high-quality experiments • Experience improving form UX, multi-step flows, and CTAs to increase conversion without sacrificing lead quality • Strong instincts for landing page structure, value prop clarity, and messaging hierarchy to influence user actions • Comfortable owning a roadmap, setting priorities, and driving projects from idea to insight with minimal oversight along with enough technical knowledge to QA your own experiments and speak with devs effectively • Skilled in managing multiple work streams, external agencies, and internal stakeholder priorities • Familiarity with frontend technologies (HTML, CSS, JavaScript) and CMS platform • Expertise in analytical platforms and A/B testing tools • Familiarity with SQL for pulling test data, funnel metrics, or user cohorts from tools like BigQuery or Snowflake • Experience working with a product or service that involves human-in-the-loop operations (e.g. assistants, services, coaching) Company Overview • Athena is a business consultancy that provides document management, networking, administration management, and recruitment solutions. It was founded in 2018, and is headquartered in San Juan, NA - Puerto Rico, PRI, with a workforce of 1001-5000 employees. Its website is Apply tot his job