Job Description
Note: The job is a remote job and is open to candidates in USA. ProForce Innovations is a company focused on cybersecurity solutions, and they are seeking a Senior Content Marketing Manager to shape and execute their brand voice and content strategy. This role is critical in influencing key decision-makers in the cybersecurity landscape through innovative content and marketing initiatives. Responsibilities • Design and execute a comprehensive content strategy that supports business goals, brand awareness, and lead generation • Develop compelling, technically accurate content that resonates with senior IT and cybersecurity leaders • Drive the full content lifecycle — ideation, creation, distribution, optimization, and performance measurement • Own and manage all website copy to ensure messaging consistency, clarity, and alignment with overall content strategy • Create diverse content formats: blogs, case studies, eBooks, video scripts, podcasts, newsletters, infographics, and social media posts • Ensure consistency in messaging, tone, and voice across all channels and materials • Lead SEO and AEO (AI Engine Optimization) strategies to ensure discoverability across search engines and AI-driven platforms • Use data and analytics to optimize performance across digital channels • Continuously improve keyword targeting, content structure, and metadata to increase reach and authority • Incorporate AI tools and frameworks beyond generative AI to improve efficiency, personalization, and audience targeting • Develop forward-looking content strategies aligned with evolving digital and AI trends • Collaborate closely with the executive team, and subject matter experts to translate cybersecurity insights into market-facing stories • Partner with the Marketing, Sales, and Product teams to ensure alignment on messaging, brand priorities, and campaign execution • Serve as a content strategist for video production, supporting scripting, messaging, and channel distribution • Own and manage the integrated marketing calendar — balancing brand awareness, thought leadership, and lead generation initiatives • Oversee production timelines, ensuring timely delivery of all content assets • Measure campaign effectiveness and report on key metrics related to reach, engagement, and conversions • Develop deep understanding of SecurIT360’s target audience — CTOs, IT Directors, and CISOs in mid-market enterprises • Conduct persona research, gather insights, and use data to tailor content to audience pain points and decision-making behaviors • Explore and test emerging channels (podcasts, industry forums, professional networks) to expand reach and engagement Skills • Proven cybersecurity industry marketing experience • Strong expertise in SEO and AEO with measurable results • Demonstrated ability to apply AI-driven marketing approaches to enhance content strategy • Deep understanding of content marketing as a cornerstone for digital growth • Bachelor's degree in Marketing, Communications, Journalism, or related field • Minimum 4+ years of B2B content marketing experience, preferably in cybersecurity, IT services, or related technology sectors • Proven experience developing and executing content that engages senior IT or technical buyers • Strong writing portfolio demonstrating clarity, creativity, and storytelling capability • Experience working directly with executive leadership and technical subject matter experts • Cybersecurity: 3 years (Required) • Content marketing: 3 years (Required) • SEO: 3 years (Required) • Experience in mid-market enterprise environments (not SMB) • Exposure to multiple industries, ideally legal or healthcare • B2B content marketing experience with emphasis on thought leadership and lead nurturing • Understanding of other digital disciplines (email, paid social, analytics, web optimization) Benefits • 401(k) • Dental insurance • Health insurance • Life insurance • Paid time off • Vision insurance Company Overview • ProForce is a full service talent solutions and consulting firm. We employ a unique methodology to deliver High Performers. It was founded in undefined, and is headquartered in Leesburg, Virginia, USA, with a workforce of 2-10 employees. Its website is Apply tot his job