Job Description
Note: The job is a remote job and is open to candidates in USA. BAD Marketing is one of the largest Growth Marketing Agencies in the world, specializing in information marketing and coaching. As a Creative Strategist, you will lead creative ideation and strategy for direct-response clients, focusing on enhancing ad creative performance and scalability while guiding a team of designers and video editors. Responsibilities • Lead and oversee the creative team (static designers and motion editors), owning execution quality, output volume, and professional development • Set clear expectations, provide timely feedback, and ensure consistent creative standards across all deliverables • Drive creative ideation and brainstorming for Pods in collaboration with Strategists, Copywriters, and Project Managers • Own creative win rate across clients, using performance data to guide ideation, iteration, and scaling decisions • Define creative testing hypotheses and collaborate with media buyers and strategists on testing structures • Analyze creative performance to identify patterns, insights, and repeatable frameworks for scalable success • Generate net-new creative concepts, angles, and variations informed by data, behavioral insights, and market trends • Partner cross-functionally with Strategists, Media Buyers, and Copywriters to align creative direction with account goals • Develop and maintain creative systems, frameworks, and processes for ideation, hooks, messaging, and iteration • Create clear creative briefs and iteration structures to ensure designers and editors have strong direction • Ensure each creative asset has a defined hypothesis, audience focus, angle, and performance intent • Oversee creative direction for additional assets including VSLs, webinars, funnels, and select web assets Skills • 3+ years of experience in direct response or info marketing • Proven experience leading and developing creative teams (designers, editors, or blended teams) • Strong understanding of performance creative formats, including scripted, educational, founder-led, testimonial, UGC, metaphor-driven, and static concepts • Ability to generate and iterate on ideas from both a visual and messaging perspective (without needing to execute copy or design yourself) • Experience working cross-functionally with media buying, copywriting, funnels, and creative teams • Solid understanding of creative performance metrics, attribution nuances, and ad platform reporting • Familiarity with Hyros, Meta/Facebook, Google Ads reporting, and attribution models • Working knowledge of ClickUp, Figma, and Frame.io • Strong leadership, communication, and organizational skills Benefits • Comprehensive health, dental, and vision insurance plans (US Residents Only) • PTO • Paid US Holidays • Ongoing professional development and leadership growth opportunities • A collaborative, performance-driven environment that values creativity and results Company Overview • BAD Marketing is a digital marketing firm dedicated to scaling our client's brands through unique marketing strategies. It was founded in 2017, and is headquartered in Alpharetta, Georgia, USA, with a workforce of 51-200 employees. Its website is Apply tot his job