Job Description
Note: The job is a remote job and is open to candidates in USA. Belmond is a collection of iconic hotels, trains, safaris and river cruises worldwide. The role will lead the development of robust and localized brand & marketing initiatives to raise awareness of the Belmond global portfolio and advocate our differentiating identity of Slow Luxury. Responsibilities • Ability to demonstrate Strategic Planning and Coordination Collaborate with Global Brand Marketing Communications teams to create and implement plans that increase awareness and drive outbound business from the USA • Provide strategic and tactical support to maximize visibility for global activities that are relevant to American audiences • Strengthen Belmond's presence in the USA through targeted marketing, brand management, and stakeholder engagement to drive growth and elevate the brand profile among US travellers • Ability to Bring Source City Marketing to life Identify market opportunities and create a 360-source city marketing strategy • Plan and execute micromarketing events and activations in key source cities to boost brand awareness, and create storytelling • Introduce clientelling business opportunities for PCM and sales team, with agreed KPIs • Brand and Product Communication Ensure brand messaging is consistent and resonates with target audiences in the USA • Bring personal network in the USA and nurture relationships with key stakeholders, including media partners, KOLs, and industry influencers to enhance brand presence in key markets • Project Management Initiate, manage and execute multi-channel media campaigns (including paid media) targeting audiences to enhance awareness, foster engagement, and drive conversion • Act as the liaison between global and local teams, offering strategic feedback • Market Intelligence Conduct market research, customer segmentation, and competitive analysis to provide insights that support commercial efforts • Identify high-potential sectors and create 'USA-to-World' thought leadership • Monitor business insights and travel trends to capitalize on opportunities • Stakeholder Alignment Serve as the 'USA ambassador' to global teams, advocating for USA's perspective in global discussions • Cultivate relationships and partnerships with LVMH Maisons, industry associations, research analytic, stakeholders, institutions and so on Skills • Minimum of 10 years experience in Public Relations • Experience in all aspects of developing and maintaining communications strategies and social media marketing • Excellent interpersonal, time management, and computer skills (emphasis on Microsoft Office products) • Excellent writing, editing (photo/video/text) presentation and communication skills • Confident public speaker with an ability to professionally present and promote the brand and the organization • Must be highly motivated, organized, detailed, customer oriented, positive, and a strong team player • Must have the ability to work well under pressure and balance multiple projects simultaneously • Willing and able to travel both domestically and internationally • Strategic thinking • Fostering creativity • Brand building • Collaborative mindset and influence • Cultural sensitivity Education Requirements • Bachelor's Degree or equivalent in business or a related field Benefits • Medical • Dental • Vision • Disability • Life insurance • 401(k) retirement savings plan • Paid vacation • Holidays • Complimentary and preferred rate experiences at our iconic destinations Company Overview • A hotel and leisure company that operates luxury hotels, train services and river cruises. It was founded in 1976, and is headquartered in London, England, GBR, with a workforce of 5001-10000 employees. Its website is Apply tot his job