Job Description
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An exciting opportunity has arisen for a proactive and commercially focused Shopper Marketing and E-commerce Executive to join a dynamic commercial team. The successful candidate will support the development and execution of shopper marketing strategy across both bricks & mortar and online retail channels, including Multiples, Discounters, Convenience, ROI, and Online.
This is a varied role encompassing:
* Driving further development of shopper and e-commerce initiatives.
* Increasing engagement with trade partners.
* Delivering market-leading shopper campaigns.
* Developing insights via research, campaign analysis, and industry reports, translating these into actionable plans to maximise return on investment.
The role requires a creative, self-motivated individual who thrives in a fast-paced, ever-changing environment.
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Key Responsibilities
* Support the development and implementation of shopper marketing plans, ensuring alignment with category vision, brand strategy, and individual retailer/channel objectives.
* Deliver best-in-class online and mobile optimisation, adhering to platform guidelines and maintaining content through platforms such as Brandbank.
* Analyse shopper and .com campaigns, gathering insights and learning's to inform future planning.
* Develop and maintain strong relationships with retailer media contacts and key stakeholders.
* Identify and implement cross-category collaborations and drive brand visibility during key events.
* Work closely with agencies and third-party suppliers on shopper-focused campaigns, content creation, and delivery.
* Track competitor activity and market trends to inform strategy.
* Build an external network to bring fresh insights and ideas into the business.
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Skills & Competencies
* Excellent communication, interpersonal, and influencing skills.
* Strong relationship management skills with the ability to engage, negotiate, and manage key stakeholders and suppliers.
* Excellent analytical and problem-solving abilities.
* Results-oriented with the ability to plan and deliver against project deadlines.
* Commercially and financially astute, with experience managing budgets.
* Resilient, self-motivated, and able to work well under pressure.
* Creative thinker with strong initiative and proactive approach.
* Agile and flexible, comfortable managing multiple projects in a dynamic environment.
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Qualifications & Experience
* Ideally 1-2 years' experience within a similar role, particularly within E-commerce or Shopper Marketing.
* Degree level education or equivalent professional experience.
* Valid driving licence (essential due to travel requirements).
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Location & Travel
This role is home-based, with regular travel required to:
* Office locations in Essex (when necessary)
* Team and retailer meetings
* Agency and third-party supplier meetings
Interested candidates are encouraged to apply today.
Desired Skills and Experience
* Excellent communication, interpersonal and influencing skills.
* Excellent relationship management skills with the ability to engage, negotiate and manage key stakeholders and suppliers.
* Excellent analytical and problem-solving abilities.
* Results orientated with ability to plan and deliver against project deadlines.
* Strong analytical skills.
* Commercially and financially astute with experience of managing budgets.
* Resilient, self-motivated and able to work well under pressure.
* Creative thinking.
* Pro-active approach.
* Agility and flexibility.
* Ideally 1 -2 years experience within a similar role / E-commerce marketing
* Hold a degree level or equivalent qualification.
* Be highly organised and driven with an ability to manage multiple tasks / projects & a diverse workload, be pro-active, action orientated and be able to use initiative.
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